Gone are the days of chasing prospects in seminars and sales conferences. You don’t need to pay for space in the paper or create expensive TV ads to get heard. Nowadays, it’s easier to look up how much a 30-second youtube ad costs, make a creative video, and choose who gets to see it....
A buyer persona represents a company’s ideal customer based on information from current or potential customers alike. Market research is often used to gather this data. Existing customers’ shopping and purchasing habits, age, and specific product or service requirements...
You’re passing up a significant opportunity if you’re running Facebook advertising and aren’t using your Facebook Pixel. One of our most steadfast convictions about Facebook is that it is a pioneer in the realm of big data. Hello and welcome to the most recent...
There are more than three billion active users of various social media outlets worldwide. That is an enormous number of the population on earth, which makes for an excellent opportunity for your clients to reach a broad audience. So if you own a digital marketing company, your clients...
Advertisement has one rule; the maximized the budget is, the greater the chances you will achieve your goal to make your products sky-rocket in popularity. What scaling means, in most basic terms, is maximizing the conversions at the lowest cost possible. You would want to cut the...
Similar to all other social media networks, TikTok also has a range of algorithms designed to protect its users against spam, copyright issues, and adult content. Sometimes these algorithms can be overly sensitive, shadowbanning TikTok users for no good reason. You’re probably...
In Google Analytics, goals include the degree to which your app or website meets its intended aims. And setting your objective is essential for maximizing the effectiveness of the Google Analytics tool. This tool can measure leads, real-time visits, bounce rates, and many other...
Using an email newsletter may be a helpful tool for boosting productivity and development in your business. Imagine if your workers were as enthusiastic about reading your newsletter as checking their social media feeds. After reading our guide, you’ll know exactly how to create...
The landing page experience could matter a lot regarding your PPC Ads ranking and your lead conversion rate. You can achieve a better ranking and get more conversions if you know how to improve the landing page experience. A landing page is the first interaction a prospect has with...
An example of keyword cannibalism is when a website has multiple pages that compete for the same or similar keywords. Suppose we have two pages on technical SEO. There is a cannibalization issue when combining the two pages to gain more organic traffic. The existence of those two...
