A well-developed marketing strategy is the key to success for many local businesses. Small and large businesses should be familiar with local SEO statistics.
They may help you reach potential customers and navigate your business toward achieving favorable outcomes and becoming known as a relevant organization. They may also help you identify the preference and needs of locals to achieve more sales.
Source: monsterinsights.com
Top 10 Fascinating Stats and Facts About Local SEO
- 46% of all Google searches involve local intent
- 97% of internet searchers find a local business online.
- 86% of people use Google Maps to find a business location.
- 42% of millennials who perform local searches will visit the business.
- 58% of businesses are not optimizing their sites for local SEO.
- 72% of consumers searching for local businesses online visit stores.
- 32% of Google My Business profile signals are important for ranking in a local pack.
- 62% of consumers will ignore a business if they can’t find information about them online.
- 56% of local businesses don’t claim their Google My Business listing.
- 49% of local businesses receive over 1,000 views on their Google My Business listings.
General Local Seo Statistics
1. 46% of all Google searches involve local intent
Google local search stats show that more than 45% of people consider the location very relevant.
2. 97% of internet searchers find a local business online
(WebFX)
The majority of web users research a local business online before visiting it in person. Businesses will appear more frequently in local SEO searches if they invest in a marketing strategy and include relevant keywords.
3. 82% of people use their smartphones to search for products before looking for a physical store
As of 2023, more than 80% of internet users find it convenient to search for a product on their mobile devices instead of going to physical stores. 29% of the users do this once a week.
Additionally, approximately 90% of local online searches conducted on mobile phones lead to successful conversions.
4. 86% of people use Google Maps to find a business location
The Google Maps views on business locations in 2018 were estimated at 25%. But in 2023, the percentage of people searching for a business location in this way grew dramatically and above 85%.
5. 42% of millennials who perform local searches will visit the business
If millennials want to purchase something, they will search for it locally by using Google Maps for directions and checking reviews and ratings. Local SEO statistics show that more than 40% of them will visit a business after performing local searches.
They are 50% more likely to rely on a local search result than non-millennials. They are ready to purchase something immediately, which highlights their spending habits.
Millennials are attracted to constantly buying new things, which emphasizes the local SEO importance.
Source: reviewtrackers.com
6. There has been a 500% increase in “near me” searches in recent years
Recently, more people have used the phrase ‘near me’ in their Google searches. Thus, new and small businesses must learn about local SEO near me to help customers find their business easily online.
7. 18% of marketers consider local link-building crucial to invest in
Marketers want to invest their time and money in SEO strategies that are proven to help their businesses grow. Therefore, they see local link-building as one of the most profitable ones compared to local content development and on-site optimization.
8. 58% of businesses are not optimizing their sites for local SEO
Local SEO data shows that almost 60% of businesses don’t optimize their websites. Nearly half of them want to start implementing this strategy into their marketing plan, and most businesses are aware of the high conversion rate they can achieve due to site optimization.
Source: reviewtrackers.com
Benefits of Local SEO
9. 72% of consumers end up visiting stores after searching for them online
More than 70% of consumers performing a local search visit a store within a five-mile radius of their current location. Local searches have become more popular in recent years, and people are more likely to visit your store if they can find it online.
10. 18% of local searches are followed by a purchase
Many local mobile searches lead to a purchase. Businesses that rank high on Google may result in more people visiting their stores. Some of them happened on the same day the business popped into their Google search.
11. 78% of mobile local searches result in a purchase made offline
Most people have a specific business in mind during their search. However, nearly 80% are also open to purchasing products from local businesses.
Statistics on Local SEO Industry
12. What percentage of search queries are questions?
Some people search for businesses online in the form of a question. 8% of Google’s searches are phrased as question queries. So, if you own a local business, ensure you check the FAQs page to discover what keywords locals are searching for and provide answers on your website.
13. 32% of Google My Business profile signals are an important factor for ranking in a local pack
The Google Map Pack is also known as a local pack or Google 3-Pack. This Google Search feature helps users find more results that match their search intent.
The most important Google Business Profile details are keywords in the business title, physical location in the city of search, and proximity to the searcher.
Local search experts have determined that more than 30% of Google My Business profile signals are crucial for ranking in a local pack. Other important signals include on-page optimization at 19%, backlinking at 11%, and local citation signals at 7%.
14. 62% of consumers will ignore a business if they can’t find information about them online
(Ronkot)
Nearly two-thirds of users won’t consider businesses important if they can’t find them online.
Local SEO statistics show that businesses with contact details and available information online leave a better impression on customers because they represent themselves as a legit organization.
15. 40% of small businesses outsource multiple local SEO operations
(Moz)
Some businesses need a well-developed local SEO strategy to succeed. Therefore, around a third of small brands outsource all or some of their local SEO operations.
16. The click-through rate (CTR) is higher than 15.5% when adding questions to titles
A study from 2023 has revealed that CTR can grow by more than 15% of title tags, including questions, significant keywords, and numbers.
Source: backlinko.com
17. 56% of local businesses don’t claim their Google My Business listing
Claiming a Google My Business listing is crucial for local businesses exposure and online presence. Surprisingly, more than half of them haven’t claimed a listing as a part of their SEO strategy.
Local SEO Trends
18. 15% of the local SEO pack rank is accounted for by reviews signals
SEO experts have also reported that the local pack rank review signals contain review quantity, review diversity, and review velocity.
19. 51% of consumers use voice search to find information about local businesses
(Statista)
The local SEO stats show data from April 2018 collected from a survey conducted in the United States.
More than 50% of respondents reported that they research local businesses like restaurants and cafes by using voice search. 41% of respondents used voice search to find grocery stores located nearby.
20. 49% of local businesses receive over 1,000 views on their Google My Business listings
Nearly 50% of local businesses receive 1000+ views on their Google My Business listings. Also, businesses with complete and accurate listings will have 70% more visitors and seven times more clicks than those who avoid this SEO strategy.
21. The average business gets 1,009 views on Google
Averagely-sized businesses get more than 1,000 views on Google, which equates to roughly 33 times daily. So, a Google My Business listing gives business owners more than 30 chances on a daily basis to impress and attract their customers.
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Frequently Asked Questions
Do local SEO campaigns achieve a better ROI?
ROI is a marketing strategy that has proven to help businesses achieve more success. Not only is this strategy cost-effective, but it’s also a great addition to your marketing plan. Therefore, 40% of local SEO campaigns achieve a 500% or higher ROI.
How important is local business reputation management?
Businesses that have established a good online reputation are more attractive to customers. In fact, 22% of people want to buy local products from businesses that present themselves in a good light on the web.
What percentage of businesses use more than six SEO tools?
Local businesses can choose various SEO solutions that have the potential to grow their business. Two-thirds of businesses use up to five SEO tools. However, 12% take advantage of six or more resources.
Bottom Line
Familiarity with Local SEO statistics may help business owners keep up with current sales and stand out from their competition. This industry constantly presents new developments to help local businesses grow their physical and online presence.
Take advantage of local SEO opportunities to achieve positive and beneficial results for the locals and your organization’s future.