What Is Buzz Marketing?

There are numerous successful brands in today’s world, with millions of loyal and satisfied consumers. But how did they acquire their loyalty and trust? Well, a successful marketing campaign makes a huge difference in this case, and many of them use buzz marketing for this purpose....

How to Optimize Your LinkedIn Account for Recruiters

Everyone knows that the pandemic hit the world hard. Its consequences were relatively bad for the economy, politics, and society, making a lot of people lose their jobs. Part of the people who lost their jobs switched to searching for online jobs, which increased the use of LinkedIn...

How to Get Your Website Noticed

Finding the best ways how to get your website noticed by viewers is one of the most important issues in today’s competitive market. Businesses must optimize their websites to gain visibility among the vast crowd of similar sites and competitors, particularly when so many people...

What Is Lead Generation in Digital Marketing?

Gone are the days of chasing prospects in seminars and sales conferences. You don’t need to pay for space in the paper or create expensive TV ads to get heard. Nowadays, it’s easier to look up how much a 30-second youtube ad costs, make a creative video, and choose who gets to see it....

How Can You Uncover Your Buyer Personas Reading Habits

A buyer persona represents a company’s ideal customer based on information from current or potential customers alike. Market research is often used to gather this data. Existing customers’ shopping and purchasing habits, age, and specific product or service requirements...

How to Add Facebook Pixel to Squarespace

You’re passing up a significant opportunity if you’re running Facebook advertising and aren’t using your Facebook Pixel. One of our most steadfast convictions about Facebook is that it is a pioneer in the realm of big data. Hello and welcome to the most recent...

How to Get Graphic Design Clients

Whether you’ve been in business for a few years or a decade, learning how to get graphic design clients can always help. You may have a handful of methods that you consistently use and are having difficulty expanding your list. When it comes to graphic designers, freelancing...

How to Do a Social Media Audit for a Client

There are more than three billion active users of various social media outlets worldwide. That is an enormous number of the population on earth, which makes for an excellent opportunity for your clients to reach a broad audience. So if you own a digital marketing company, your clients...

How to Write a Newsletter for a Company

Email marketing is effective, but only when done correctly. So you must be wondering how to write a newsletter for a company. To effectively leverage the benefits of email marketing, you must first grasp the logic behind it and then learn how to create effective emails. But looking...

How to Scale CBO Campaigns

Advertisement has one rule; the maximized the budget is, the greater the chances you will achieve your goal to make your products sky-rocket in popularity.  What scaling means, in most basic terms, is maximizing the conversions at the lowest cost possible. You would want to cut the...