Google Search Statistics
Curious to find out how many Google searches per day are there? Or what is the share of Google of the search engine market? Our Google search statistics will reveal all the answers.
We will warm up with the most interesting insights about the search engine, so we can slowly dive deeper into the topic. Our selection of the most interesting Google-related data will help you build your 2023 strategy.
Without further ado, let’s see how you can use the latest numbers to your advantage.
Source: assettype.com
Top 10 Most Interesting Insights About Google Search
- As of June 2023, Google had a 92.66% share of the global search engine market.
- Google processes approximately 5.6 billion searches in one day.
- More than 20% of Google app searches are done with voice commands.
- Among different generations, Google Assistant is most used among Americans aged 35-44, counting 35%.
- Google gets 10.1% of its overall traffic from images.google.com.
- The first organic result on Google has a 27.6% click-trough-rate.
- 9 out of 10 pages on Google have no organic search traffic.
- In the last quarter of 2021, 63% of Google’s organic searches were from mobile devices.
- In 2022, Google services have helped businesses in the US earn $701 billion.
- For every $1 invested in Google Ads, businesses earn an average profit of $8.
General Google Search Statistics
1. As of June 2023, Google had a 92.66% share of the global search engine market.
Across all platforms, Google is used for internet queries on almost 93% of all devices.
More specifically, the percentage of desktop internet users who use Google is the lowest, counting 83.98%. Google has a 95.91% and 92.2% market share on mobile devices and tablets, respectively.
2. Google processes approximately 5.6 billion searches in one day.
(HubSpot)
There is no exact data about the Google search volume. However, it is estimated that Google gets 63,000 search queries in one second.
How many Google searches per year are there? Well, the estimations are that Google handles 2 trillion searches every year.
3. 77% of people do more than 3 Google searches a day.
(Moz)
The majority of the respondents in a survey in 2019 answered they use Google more than 3 times a day. 14% use Google to search for something 1 or 3 times daily, while 7% make 5 to 10 Google searches weekly.
The research by Moz showed a correlation between the generation and frequency of using Google. Respondents between 13 and 21 years reported they use Google more than three times a day, while among the older generation above 60, only 60% do as many searches.
4. Wordle was the most popular Google search for 2022 in four countries.
(Statista)
According to Google search statistics, Wordle was the most searched word in 2022 in the United States, Canada, the United Kingdom, and Spain. On the other hand, Ukraine was the most popular word search in Germany and Italy.
Brazilians mostly searched for elections 2022 on Google, while the most searched word in Mexico was Dani Alves.
5. 8 billion searches are conducted on Google Lens monthly.
The 2022 monthly searches on Google Lens were 2.5 times higher than the previous year. From being used 3 billion times per month in 2021, the visual search engine has reported 8 billion monthly uses in 2022.
Google Assistant Statistics
6. More than 20% of Google app searches are done with voice commands.
(Google)
According to the latest Google search statistics, one in five searches on the Google app are voice commands.
7. Half of Americans use voice search daily.
(UpCity)
50% of American internet consumers use voice search on a daily basis. On the other hand, the weekly and monthly usage of voice commands is lower, counting 34% and 16%, respectively.
The most common voice commands are regarding the weather, near-me searches, hands-free assistance, and searching for online products and services.
8. 31% of survey respondents in the US use Google Assistant.
(Statista)
The most used voice assistant in the US in 2022 was Alexa, with 34% of the respondents using it. The second most used app is Google Assistant, with 31%. Last is Siri, with a 27% share of the US respondents.
9. Among different generations, Google Assistant is most used among Americans aged 35-44, counting 35%
(Statista)
Every third American between 35 and 44 years uses Google Assistant. The next generation with the largest percentage (31%) of Google Assistant users is 45 to 54-year-olds.
Here is how many people are using Google Assistant in America by age group.
Source: statista.com
Google Image Search Statistics
10. Google gets 10.1% of its overall traffic from images.google.com.
According to the latest Google search statistics, one in ten Google searches is from a Google image search. According to the latest numbers, which are from 7 years ago, the daily pageviews of Google images are above 1 billion.
11. From June 2022 to June 2023, image queries of Neymar recorded a 110% increase.
Image queries with the highest year-over-year growth between June 2022 and June 2023 are:
- Neymar – 110%
- Ronaldo – 70%
- Shakira – 50%
- Remove bg – 50%
The most popular topics on Google Images in the same period were 2023, World Cup, OnlyFans, Son, and BMW.
12. With 31,003 reverse search image results, the first step on the moon is the most searched image on Google.
The most searched image on Google of all time is Nasa’s picture of man’s first steps on the moon. Other popular image searches on Google are:
- Don’t look down – construction workers are having their lunch on the construction site of the RCA building
- Reclaiming the land – marines putting the US flag at the end of the Pacific War
- Einstein’s 72nd birthday – the scientist sticking his tongue out
- Tank man – a man standing in front of four tanks in Beijing
- The burning monk – a Buddhist monk protesting by burning himself
Google Keyword Search Statistics
13. The most searched keywords at the time of writing had 100,000+ daily searches.
At the time of writing, the most searched keywords in the US were Amazon Prime Day and Larry Nassar, with over 100K searches in one day. The next three in the top Google searches today had over 50,000 searches: Djokovic, Jamie Foxx, and Novak Djokovic.
14. 38% of searches with shopping intent were for clothing in the US.
Clothing is the most popular category in the US, according to the 2022 Google shopping trends report. Second-ranked are video games that accounted for 35% of the overall product searches on Google.
Source: trends.google.com
15. Insurance-related keywords are the most expensive from Google, with a CPC of $54.91.
According to the average cost per click, keywords about insurance are the most expensive on Google ads. The second most expensive are keywords about loans with a CPC of $44.28.
16. Google searches are 1.9 words on average.
As per Google keyword search statistics, people all around the world are googling short keywords. Therefore, keywords with more than 5 words are ten times less searched than those between 1 and 3 words.
17. With an average of 9.14 monthly search volume, “What to watch” is the most asked question for 2023 so far.
The most popular question on Google, “What to watch”, is asked more than 9 million times per month. “Where’s my refund” takes second place with a search volume of 7.48 million.
Source: pagetraffic.com
18. The first organic result on Google has a 27.6% click-trough-rate.
While almost 1/3 of the overall click-through rate is on the first organic result on Google, the websites in the second and third positions have an average CTR of 15.8% and 11%, respectively.
The chart below shows the Google organic CTR breakdown by the website’s position.
Source: backlinko.com
19. The average CTR in AdWords on the search network is 3.17%, while on the display network, it is 0.46%.
According to Google search statistics, the CTR rates differ by industry. Websites about dating and personals have the highest CTR on the search network, counting 6.05. On the contrary, technology websites have the lowest CTRs among all industries, with 2.09.
Source: worldstream.com
20. 9 out of 10 pages on Google have no organic search traffic.
(AhRefs)
19.63% of pages have zero organic traffic from Google. On the other hand, 0.21% of websites get over 1,000 visits. The remaining 6% of pages get organic traffic between 1 and 1000.
- 5.29% get 1 to 10 visits
- 2.84% get between 11 and 100 visits
- 1.04% get between 101 and 1000 visits monthly
21. In the last quarter of 2021, 63% of Google’s organic searches were from mobile devices.
(Statista)
Roughly 6 out of 10 Google organic visits in Q4 of 2021 were from mobile devices, a 1% decrease from the previous quarter.
Marketing-Related Google Search Statistics
22. Google’s net search advertising revenue in the US recorded 40.5% growth in 2020.
(Statista)
According to the latest Google Search statistics, the net search advertising revenue in 2021 grew by more than 40%, compared to the 2.6% growth in 2020. Since 2019, that has been the biggest growth recorded In the United States.
The estimations are that Google’s net search advertising revenue will continue to grow in the following years but at a slower rate. In 2022, the market is expected to grow by 12.5%, 7% in 2023, and 5.8% in 2024.
23. Google’s net search advertising revenue in 2021 in the United States was $49.41 billion.
(Statista)
In 2021, Google’s net search advertising revenue in the US recorded almost $14 billion year-over-year growth. The estimations are that it will continue to grow and reach $62.89 billion in 2024.
24. More than 50% of shoppers do a Google search when they want to find a new product.
More than half of online buyers begin their shopping journey on Google. Additionally, 51% of shoppers use Google to learn more about the product before purchasing it.
25. Every third mobile search on Google is about finding a location.
(Think With Google, Think With Google)
Not only are 30% of mobile Google searches about a location, but 88% of those searches result in visiting the related business within a week.
26. In 2022, Google services have helped businesses in the US earn $701 billion.
Google’s economic impact on businesses and other organizations in the US has been significant. Furthermore, Google helps over 18 million American businesses make 2.3+ billion free direct connections monthly.
27. For every $1 invested in Google Ads, businesses earn an average profit of $8.
The average return on investment from Google Ads is 800%, meaning for every dollar a business spend, they make an $8 profit.
Frequently Asked Questions
What is the #1 searched thing on Google?
The most searched keyword on Google worldwide is Youtube. Other popular keywords are Facebook, WhatsApp, and weather.
How many Google searches per day are there?
Although the numbers are different each day, the estimations are that 5.6 billion searches are conducted each day. That translates to 63,000 Google searches per second.
Who was the most Googled person in 2022?
According to the Google Trends Year in a Search Report, Johnny Depp was the most popular person in the US. Other most Googled people were Will Smith, Amber Heard, Antonio Brown, and Kari Lake.
Conclusion
By understanding how Google search works, you can take the right measures to grow your business. You can increase your brand awareness by knowing Google search statistics, internet user’s behaviors, and the latest trends.
Google is the dominant search engine globally, and the predictions are that it will stay like that in the future. Therefore, being familiar with and knowing how to analyze Google statistics is important for everyone, including businesses, marketers, and researchers.
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