One of the most important web-based pages in communications and technology is Facebook. Due to Facebook’s extensive data collection, it has an idea of who its users are and what they like. There are over a billion people on Facebook, making it one of the world’s most popular social media networks.
If you’re a business or service, you can use Facebook’s third of the world’s population, which is a wonderful marketing opportunity. You may grow your business and personal networks simultaneously with Facebook. To connect, sell, or learn, people may post a wide range of content on social media.
It’s still challenging to effectively manage Facebook advertising if you want to be as precise as possible with your audience targeting. Throughout this listicle, we’ll focus on how to get your first Facebook ads client. It’s time to get the attention of your first Facebook Ads customer, so keep reading!
How to Get Your First Facebook Ads Client
Treat yourself like your own client
You already have a system that has worked well for your previous customers. Today, spare a few minutes to do the same for your company. Be as thorough as with your other customers. Create a data-driven marketing strategy and execute it step by step according to your brand guide.
As a coach, don’t forget to use the advice and strategies you give your clients. By employing storytelling techniques, you can build a rapport with your audience. Don’t compromise on quality. It’s simple for business owners to assume that you’ll treat their marketing differently.
Prioritize your portfolio
The best way to help potential clients that you’re the best at what you do is to show them yourself. Your portfolio demonstrates your ability to secure your first Facebook Ads clients. Your team’s Facebook marketing certifications can also be a strong selling point. Related: How to Write a Sales Letter to a Potential Client
Your online portfolio must have a few key characteristics. To begin, it must demonstrate variety. Customers want to know if you can take on their voice, so you can demonstrate your versatility by displaying a wide range of brands you’ve already mastered.
Secondly, you surely want your portfolio to reflect the type of work you’re hoping to secure. For example, to get more healthcare clients, ensure that your portfolio includes your best work for previous clients in the industry. These companies will see that you are an expert in their field.
Work with clients who have a large, engaged audience
How about approaching one of your clients instead of waiting for a big-name one? Make sure the deal is done by offering a substantial discount or even free services. Free or discounted services may be offered to those with large followings in exchange for social media promotion or a link on their blog. If you approach the right person, it can significantly impact your business. If you determine to go this route, be sure to receive enough benefit from the partnership before committing to it.
When you use social media, you establish credibility and broaden your audience. There is a big difference between acting like a salesperson and being yourself. Share behind-the-scenes snippets of your business whenever possible in your regular posts. When your clients see that you are a real person with a real family, they will have a greater level of trust in you and your business, which will lead to more business. In addition, social media, especially when shared with others, creates anticipation and interest.
Try email marketing
Email is here to remain, and it’s not going anywhere anytime soon, despite the rapid advancements in communication. Because of this, why not use it for advertising your advertising agency? You get a certain buzz from an email from someone you know and trust, but blogs and content marketing can do a lot. A weekly email newsletter filled with advertising tips, interesting articles, and more is a great way to keep your customers updated.
Turn trial users into customers
Use custom audiences to reach trial users who haven’t signed up for your product or service yet if your product or service offers free trials. You can remove the email addresses of all of your customers from your email list, which includes all signups. A list of email addresses of people who have tried your product or service but haven’t yet signed up will be left for you. By creating a custom audience with this list, you can target them with special offers to sign up for your products and services.
Benefits of Facebook Ads
Wide customer reach
With over 2.6 billion monthly active customers, Facebook is still the leading social network in terms of reach, and this trend shows no signs of slowing down. If you want to get your message out to a wide audience, Facebook is the best place to do so, thanks to its wide range of demographics and ages.
You can also use Facebook Pixel code in Ads Manager to remarket to visitors who have already visited your website.
There are Custom Audiences that allow you to target users already aware of your brand.
Most targeted form of advertising
Targeting a specific demographic with Facebook advertising is a significant advantage. Facebook advertising is a popular internet marketing strategy. Advertise to people based on their demographics, such as age, interests, lifestyle, and geography. You can use Facebook advertising to connect with your customers if you know them well. Must read: How To Target Facebook Ads To Fans Of a Competitor Page
Quick results
There are many avenues to explore in the digital marketing world, but Facebook Ads can be up and running within minutes of setting up. Results are immediate if your advertisements are successful. You can start getting your offer in front of thousands of people to drive traffic, conversions, or sales.
Build brand awareness
To enhance the number of people aware of your brand, you should advertise on Facebook. You may not be attempting to take Facebook visitors directly to a sale, but showcasing your brand to Facebook visitors helps cement your brand in their minds so that they may return to you in the future, even if they don’t click right away. Read more: How To Measure Brand Awareness
Multiple platforms
You can target ads across multiple platforms with just the Facebook Ad Manager. That’s right: Facebook, the Audience Network, Instagram, and Messenger are all part of the picture here. Instagram appeals to a different age group than Facebook, with a larger user base. Instagram has a more visually-inclined audience because of the emphasis on images. With Facebook Advertising, you can also advertise on Instagram, although there are several key differences in how posts and ads work without the hassle of signing up for a new platform and starting over.
Although it’s possible to click a button and have the same ads appear on both Facebook and Instagram, you may want to set up specific Instagram ads depending on what you’re trying to promote.
Increase your SEO rankings
Advertising on Facebook will help you reach a broader audience and raise awareness of your brand, so it’s worth the investment. Google will notice if this increases the number of people searching for branded keywords.
To rank websites, search engines use social signals. The activity on your social media content serves as a source of social signals. Your posts’ shares, likes, and comments are part of this activity. You can use Facebook advertising to boost your social signals to improve your SEO rankings.
Knowledge is power
You can learn a lot about your potential customers by tracking how they respond to your Facebook ads. These insights allow for better targeting of marketing campaigns, higher conversion rates, and the creation of more customer-friendly products and services. You can quickly test and refine an ad campaign using a small target audience before moving forward with a larger one, knowing that you have the winning formula in days rather than years.
Facebook Ads are cheap
You can get a lot of money for your advertising using Facebook Ads, especially if you use smart targeting and retargeting strategies. You can get visitors to your website and even qualified leads for a few cents. You don’t necessarily need to spend a fortune to test your ads. As long as you’ve got the right strategy, you can start with just $5 or $10 per day and see how it goes.
To find out if it’s a dud, you’ve only spent a small amount of money. If the ad is a success, you can begin to expand its reach. Wouldn’t you want to spend $5 and make $6 all day long if you could?
Increasing your ad budget may be worth it, even if you only make a small profit on the front end. Consider a customer’s lifetime value when deciding how much money you’re willing to invest in bringing them into your funnel. However, it will only be a matter of time before you see the results of your advertising efforts.
Some Drawbacks of Facebook Ads
Hate comments
Every action you take on a social media platform makes public knowledge. Facebook has the same problem. Whenever a customer has a bad experience with your products, they’ll have the opportunity to share their thoughts on Facebook. This could hurt the trust people have in your company. This can be seen in the sales rate regularly. For this reason, you should hire a social media expert to handle negative feedback on social media.
Facebook Ad wars
You can select to pay per impression or click when you invest in Facebook advertising. There’s a snag, although it doesn’t seem like much. The cost per impression is 2 cents, and the cost per click is 1 cent. You are creating an ad on Facebook that encourages advertisers to bid at higher rates. Entrepreneurs and small business owners are at a disadvantage when the competition bids higher because the ones with the highest bids get more exposure. Related: How to Manage Social Media for Small Businesses
Not reaching the target audience
If you want to turn leads into sales, you need to find the most likely people to buy your products and have the money to do so. Due to a change in Facebook’s algorithm to make feeds more relevant to users, an ad aimed at attracting young females may be attracting attention from men. Sales targets would be difficult to meet if you could not connect with potential customers despite high levels of engagement.
Loss of control
Members of Facebook are encouraged to post photos, videos, links, and written posts to facilitate the exchange of information. There is little control over who posts information or what those posts contain, even though account owners ultimately control what remains on their public profiles. You should be good if you don’t mind your Facebook wall being bombarded with accusations from your competitors, angry customers, or disgruntled employees. Even well-intentioned posters may use language or images inconsistent with the image you wish to portray for your business. It can be costly and time-consuming for small businesses to keep a close eye on the content on their Facebook page, which requires approved content monitors. Read more: Why Small Businesses Need Social Media
You cannot advertise everything
Advertising on Facebook is strictly prohibited in certain industries. For example, because of the company’s services or products people who use Facebook can rest assured that they will have a safe and enjoyable experience while using the app. For an ad to appear on Facebook, it must first pass a rigorous screening process. In some cases, this can take as long as 24 hours.
Final Thoughts
You should be able to connect with the right customers if you follow the advice in this article. You may have to improve your communication skills to improve your conversion rate. Aim to win high-paying clients and secure regular work by improving your abilities. We have mentioned everything you need to know about getting your first Facebook ads client; now it’s your turn to use these tips and make it work.
Don’t limit yourself to just one social media platform. You must have a diverse customer base. Keep your efforts to get clients on Facebook successfully, and it is still best if you also promote yourself on LinkedIn, where the chances of gaining long-term customers are greater.