How To Measure Brand Awareness

Dimitar Talevski September 22, 2021

Are you a business owner? If yes, you should try to make people aware of your brand. Building brand awareness isn’t hard, but it can be a time-consuming process. To get the best results, you will have to keep an eye on your brand’s awareness at all times. But, how to measure brand awareness?

In this article, we will discuss some effective ways that you can follow to measure your company’s brand awareness. If you think brand awareness is a hard nut to crack, make sure to read this article till the end.

How To Measure Brand Awareness

Check Your Social Media Followers

This is the first and the most simple step that you should take. You should check the number of followers on all your social media platforms. It will hardly take two minutes, and you will get a clear idea about your growth on social media. Only the people interested in your work will follow you, and a huge follower base can take your business to new heights. If you don’t have a reliable follower base, you should give more time to your social media handles. 

You should also check the reach of your posts. People who see your posts frequently will be aware of your latest products and services. Inactive followers won’t be a part of this list, and you can get a better idea about the effectiveness of your strategy for social media this way.

Traffic On Your Site

How many people visit your site every day? You should keep tracking the number. If the number of visitors increases, it means more people are getting aware of your brand. You shouldn’t get discouraged if the number decreases, as it will keep fluctuating.

How to Measure Brand Awareness

Search Volume

People won’t type your brand’s name in the search bar on Google if they aren’t aware of it. If more people are searching directly for your brand, products, or services, it means your brand is growing in popularity. Such people are likely to spend more time on your site, and the bounce rate will decrease. You can rely on Google Analytics to check the numbers you want.

Mentions

If your brand is popular, more people will talk about it. If someone mentions your brand, product, or services in a social media post or article, it means he is aware of it. It will also boost your brand awareness, as his followers will be able to see the post, and they will get to know about your brand. If you offer quality, they may also start following you on social media. 

People also mention brands in the comment section of posts and memes. Such comments may get a large number of impressions, and you should keep track of them. 

Revenue Generated

As a business owner, you should keep track of the generated revenue. If your company is suddenly selling more products, it means the number of customers is increasing. There is nothing to worry about if there is a flat line on the graph, as it shows your company is selling consistently. You would still be gaining popularity in this case, as a customer won’t buy your products multiple times. So, a flat line on the graph of sales can indicate a growth in the number of new customers. 

Launch Surveys

Launching brand awareness surveys can also help you. You can add questionnaires to your page and ask people how they found the site. You can also ask questions to your current customers to know when they found your brand. Another option is to ask random people if they have heard of your brand or products. But you should keep things in limits, as long questionnaires can be frustrating. People will avoid answering the questions if they feel forced.

Measure Brand AwarenessAnalyze Your Performance In Paid Campaigns 

Business owners often pay social media influencers or other website owners to promote their products. If you have collaborated with someone in the past, you should check the performance of his post. You can ask the person to share the analytics of the post/story. It will help you get an idea about the number of people who saw your brand name or logo. Read: 8 Tips For Maximizing Social Media For Business Purposes

Let A Tracking Software Do The Job

If you have read this article carefully until now, you will know how to measure brand awareness. It’s not a hard task, but it can be time-consuming, and many business owners don’t have time to spare. If you are also one of them, you can rely on tracking software. It will do the job for you in minutes, and you won’t have to do anything on your own. 

You may have to spend money if you choose paid software, but you will save time and effort, which is important for business owners. Also, you will get an accurate reading in each case, and you won’t have to worry about human errors. 

Well, these are some tips that you can follow to measure brand awareness. There are several benefits of measuring brand awareness, and you should conduct a survey from time to time. If you aren’t aware of your performance, you won’t be able to make changes to your strategy. Moreover, you won’t have any idea about the growth of your brand’s popularity on the market, and it will prove harmful in the long run. 

If you get good results after conducting a survey, you can stick to your plans. On the other hand, if reports don’t look good, you should come up with new plans before it gets too late. 

Conclusion

We hope you found this article helpful and understood how to measure brand awareness. We have discussed multiple ways of measuring brand awareness to help you find a suitable option. If you want to get accurate reports, you should follow all these tips, as they will help you track your performance in every domain. All successful business owners create a strategy only after measuring brand awareness, and you should do the same to get results. 

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