How To Target Facebook Ads To Fans Of a Competitor Page
Facebook advertising is a powerful tool, when it comes to expanding your business, attracting new clients, and retaining existing. For advertisers, Facebook Ads are a game-changer. This is partly due to dwindling organic reach and increased audience size and targeting choices on social media networks.
It’s safe to suppose you have a few rivals among the tens of millions of Facebook advertisers. Ideally, you should be aware of the assets your competitors are employing and how successfully they are utilizing them.
Targeting your competitor’s Facebook fans might bolster your ad strategy on the social network. You can also take advantage of a prominent feature of your competitors’ audience. Your competitors’ audience comprises people who are ready to buy what you have to offer!
You can’t afford to waste this valuable estate while advertising. A little-known but highly effective Facebook ad targeting approach will be explained in this article, so keep reading for more information about how to target Facebook ads to fans of a competitor page.
Check Out Your Competitors with Facebook Insights
More than you could ever realize, Facebook has a profound understanding of your target’s demographic. If you want to acquire an advantage over your competitors, employ Facebook services like Facebook Insights.
Be aware of your rivals
Ask yourself, who are the major players in your field? If you’re unsure about the competition, the first step is to figure that out. On Google, type in “Your Business + Facebook” as a search term. Enter the competitor’s name in the interest field of Facebook Audience Insights now.
Would you please look at the location where your competitors get their information, such as their favorite blogs and social media accounts, their favorite periodicals? Identify what kinds of subjects and hobbies they are drawn to regularly.
Study the data
After entering the page’s name in the interest box, you will be able to access all of the page’s content. By looking at the statistics, you can tell that this product is aimed at a specific group of people. Likes, engagement, and reach are just a few of the metrics that may be used to assess the efficacy of a social media campaign.
Evaluate the facts for a moment before moving forward. What assumption can you draw from this data regarding your initial hypotheses or past research from other sources? Is it still the same? Has anything changed? Our competitor analysis begins with examining the Audience Insights Tool’s data to help us identify the big players and the types of content they’re employing to captivate their Facebook audiences.
Take into consideration the pages that your fans have appreciated. Thus, it would be easier to devise a strategy for expanding the business.
Fidelity Rating
Fidelity Rating provides us with a percentage-based representation of the appropriate target audience. A better understanding of the people who are most likely to become your customers is revealed. It also tells you how to market to the people who visit these pages, or rather, the people who visit the pages of your competitors, to turn them into customers.
To gain ideas for improving your company’s operations, all you need to do now that you know who your competitors are is to thoroughly analyze their pages’ activities, posting times, and the types of content they post.
Targeting Tips For Facebook Ads
Here are a few methods for bettering the performance of your Facebook ads:
Follow a customer-centered strategy
Advertise in a way that resonates with your current clients and also catches the eye of potential customers. Facebook’s Ad Targeting tool, Custom Audiences, can be used to target existing customers who are on Facebook.
Focus on contacting people who know what you’re doing, and then go from there. Your advertising is more likely to be clicked on by those who find them relevant because it’s like being in familiar territory that works.
Seek out the valuable content
For the best results, you must pay special attention to your advertising content and analyze them thoroughly. You’ll be able to increase visibility, raise your Google rating, and get more traffic to your landing page with its assistance.
Keeping track of your social media statistics and performance will also speed up your path to success. Make use of everything you’ve learned about your business to create a Facebook ad, then unleash your inner artist to wow your target audience.
Use Facebook’s Power Editor to your advantage
As a user of the Ads Manager, you can create an advertisement for your business by clicking or selecting “Power Editor.” Power Editor is a powerful tool for creating and managing large-scale ad campaigns for larger Facebook advertisers.
Ads can be more effectively created and targeted with the help of advanced features, which are made available to marketers through Google Adwords.
Be sure to take advantage of Remarketing
If you want to reach customers who have recently expressed interest in your product or service on Facebook, remarketing utilizing a platform like Facebook Custom Audiences gives you the ability to target people who have lately been on your website.
Bringing together two distinct groups of people
Taking a bold step like this can help you broaden your brand’s reach and perhaps provide remarkable results. For example, you can use this method to bring two distinct groups of people together and discover new possibilities for your business.
Utilize these Facebook targeting ideas to help your company fly to new heights by keeping up with current news and happenings and keeping an eye out for them.
Consider and perform at the micro-level
In addition to demographics, interests, and behaviors, Facebook offers many sub-categories of these primary categories of targeting choices. For example, you can select football as a target interest in the interests section of the targeting settings to target football fans.
Additionally, you can target schoolchildren who are interested in football, as well as other demographics, inside this category.
Use Facebook’s Lookalike Audiences to your advantage
Using this function, you may build a list of potential consumers who share many of the characteristics of your current clients. As a result of their similar purchasing habits, these groups are most likely to produce business for you. As a result of Facebook’s advanced technology, the role can be carried out more efficiently.
How to Target Facebook Ads to Fans of a Competitor Page
Facebook page of a direct competitor
Would you please make a list of all of your rivals and their Facebook profiles? The founder’s Facebook page or the company’s Facebook page can be used for these social media profiles. Afterward, conduct a thorough investigation of these sites to see what distinguishes them from others. That’s helpful information for us to have.
Public celebrities’ and brands’ Facebook pages
Using public individuals and brands in your sector might help you locate the pages your competitors’ supporters are most likely to visit. Many people may be fans of your competitors or be interested in your items because of the many prominent figures or companies they follow.
Interest Targeting Facebook advertising to the fans of your competitors
Of course, if you want to target Facebook users who like your competitors’ pages, you can do so. The problem is that most advertisers aren’t aware of this. One of the most effective ways to reach fans of a competitor’s page is to use interest.
Facebook determines a person’s level of interest by looking at what they’ve said they’re interested in, as well as things they’ve liked in the past. Customers active on Facebook may be an opportunity to gain brand recognition and sales if your competitors or their customers are also on Facebook.
When using interest-based targeting, you can utilize your competitors as the interests of the people you want to target. With a competitor’s name, Facebook will populate it with people interested in or who have liked the competitor’s page.
People who are interested in your Facebook Ads may be fans of your competitor’s page. It’s also the closest Facebook page you can get to it.
Use Facebook Ads Manager to target
In Facebook Ads Manager, you can select an interest to target fans of your competition. When you type in a term, it will show you a list of claims that you can choose from and the demographics of those interested.
Analysis report to target
It is possible to evaluate the demographic aspects of each interest utilizing Facebook’s big data analytic skills so that you can obtain a report on the main attraction of your competitor’s fans by searching for it. If you have access to an analysis report, you may more precisely target your campaigns and provide content that appeals to your intended audience.
Things To Keep in Mind While Targeting Fans of A Competitor Page
Prepare for possible backlashes by weighing the risks and benefits
Don’t rush into this decision. Targeting the fans of a competitor could result in a significant backlash, depending on how aggressive you are. Make sure you think through all the possible outcomes before launching a campaign that targets fans of your competitors’ social media accounts. For example, how will your competitors react, your audience, your fans, and your stance if you are approached about the campaign?
Depending on the size of your company, I recommend that you get several key people from Marketing, PR, Legal, etc., involved in the process. If you run a small business, make sure your employees are engaged in the decision-making process.
Consider the pros and cons of contacting fans of a competitor’s fanbase, as well as how you’ll react if your fans react negatively or if your competitor makes their allegations public. The two terms “targeting an interest” and “targeting fans” have distinct meanings.
Never step over the line
Decide how aggressive your creative will be when creating your adverts. If you take things too far, it can enrage your rivals and irritate your viewers. Targeting a competitor’s supporters by highlighting their shortcomings in your marketing could be dangerous, for instance.
The act of going over the pale may be viewed as dishonest and unprofessional by others. The fans of your rivals may not be pleased with your antics, either. As a result, exercise caution when developing your ad campaign’s advertising message.
Analyze and Monitor
Although this should be obvious, I still find many companies failing to monitor their Facebook advertising. What matters most is how your campaigns perform if you opt to target your competitors’ fans. With a solid analytics plan, you’ll be able to track the success of your campaigns at all times. If you’re going to target a rival’s fans, you need to know how well they’re doing. Depending on your business and website, you might be able to keep tabs on many different conversion goals and events.
Once visitors arrive at an external URL, you should be monitoring engagement levels, conversion rates, revenue, and other metrics. If you’re trying to get people to join up for your newsletter, download a whitepaper, or buy anything online, you might use a Facebook campaign to help with that.
Tracking these objectives on your site will allow you to evaluate the effectiveness of your Facebook campaigns. You’ll notice some traffic if you don’t, but that’s about all there is.
If you’re going to target, you might as well do it via fans on Facebook
Marketers have a plethora of alternatives with Facebook’s targeting capabilities. You may develop influential audience segments by combining demographic and interest-based targeting. Even if it’s pretty potent, it’s possible to go over the line.
Attracting the support of people who are already fans of your rivals is an uphill battle that has no clear winner. Before making a decision, there are a few things to keep in mind. And you never know after you’ve done your research if you’ll ever feel the need to use force.
Conclusion
As soon as you have a distinct advantage over your rivals, it’s time to go after their clients and try to win them over. If you don’t have a significant competitive advantage, you’ll have difficulty getting those customers to switch from their existing provider. That said, you now know everything about how to target Facebook ads to fans of a competitor page.
Many campaigns have worked well with this strategy, and it may be highly effective. For Facebook targeting, lookalike audiences are still the most effective option.
