Facebook is one of the most popular social media platforms, and it has over 2 billion active users. Small business owners realize that they can run a cost-effective campaign on the platform and get good results. Many business owners rely on Facebook ad agencies for running campaigns, as it gives them time to focus on other important tasks.
If you are thinking about starting an ad agency, you have come to the right place. In this article, we will discuss how to start a Facebook ad agency, and we will also share some tips that will help you. So, without any further ado, let’s have a look at the steps that you will need to follow to start an ad agency.
How To Start A Facebook Ad Agency
Get Good At Running Ads
If you don’t run ads effectively, no business owner would want to work with you. Well, you can take a course or conduct research and see how other agencies run ads. If you are good at running ads, you will be able to offer value to your clients.
Every campaign starts with a marketing objective, and you should always keep that in mind. The objective can be to spread awareness or increase the conversion rate. Your clients will explain their needs, and you will have to plan things accordingly.
Once you are clear about the objective, you will have to target your audience. You can target your audience based on age, gender, location, income, and other important factors. To do this part right, you will have to understand your client’s customer base. If you are working with a company that sells baby clothes, you will have to target parents. You can’t find babies on Facebook, but you can boost sales by targeting parents. You can talk to your client if you have any questions.
After taking care of the above-mentioned factors, you can start working on the ad. You will need to use high-quality images, compelling copy, and CTA (call-to-action). You should also be clear about the budget of your client before running ads.
Be Clear About Your Niche
In the beginning, you should focus on working with small businesses, as big players in the industry already have marketing teams. Even if they don’t have a marketing team, they would want to work with an established agency. You can target big players when you gain experience.
You can target different kinds of businesses, and it would be better to conduct research before making any decisions. Picking an option based on your interests or professional experience can be a good idea, but it shouldn’t restrict your growth. If you choose a niche that doesn’t have a lot to offer, your agency won’t grow.
If you want to work with massage studios or gyms, you can choose the health and wellness industry. This way, you can expand your business, as you will get an opportunity to work with different kinds of companies in the industry. But if you choose only massage studios, your client base won’t grow as fast as you would want.
Determine Your Pricing
When business owners reach out to you, they will check out the available packages. You should create multiple packages for your clients (at least 2-4). If you are targeting small businesses, you should offer affordable services. In most cases, small business owners don’t have a flexible budget, and they look for affordable marketing services. You will have to conduct research to do this part effectively.
Find Clients
Finding clients can be challenging in the beginning, but things will get easier with time. You can contact the people you know and ask them for help. If they can’t help, you can reach out to businesses in your niche. You can send them an email and explain how you can help them grow. You can also join Facebook groups to find clients. Once you get your first client, you will gain confidence. You can follow the same strategy to get more clients.
Start Scaling Your Agency
After serving a few clients, you will have the budget and motivation to start scaling your Facebook ad agency. You can create a website, and business owners will come to you for help. If you rank high in search results, more people will get to know about your agency.
You can ask your clients to leave reviews and share their experiences. You should know the value of social proof. Word of mouth is a powerful thing, and it can help agencies grow.
When your client base grows, it will become hard to manage everything on your own. But you will have the budget to hire employees. If you have talented and hard-working people in your team, you can take your agency to new heights.
Well, these are the steps that you will need to follow to start a Facebook ad agency. Here are some tips that will help you in the journey.
Tips You Should Follow
Work On Your Communication Skills
You will have to talk to different kinds of people, and you should speak confidently. If you aren’t able to convince clients, it will be hard for you to grow. You will have to send emails to business owners from time to time, and they should be error-free and well-structured.
Don’t Be Afraid To Hear No
Not every business owner will agree to work with you, so you should be willing to hear no. If you get demotivated, you won’t be able to grow.
Be Patient
You won’t get overnight results, and you will need to be patient. You may not get your first client for days, but you shouldn’t feel demotivated. If you keep working hard, you will get the desired results at some point in time.
Conclusion
We hope you liked this article and understood how to start a Facebook ad agency. Starting an agency is only the first step, as you will need to work hard to generate profits. You will gain experience when you work with different clients, and things will get easier with time.