When we talk about the number of active users, platforms like Instagram and Facebook easily outmatch LinkedIn. However, LinkedIn is the world’s largest professional network. It has millions of registered users in more than 200 countries, and it’s a great platform for brands to target people in their industry.
You should know that LinkedIn is an excellent fit for influencer marketing. If you work with LinkedIn influencers, you can get a better return on investment (ROI) than working with influencers on Twitter or Instagram. But how to find influencers on LinkedIn?
Well, there are multiple ways to find influencers on LinkedIn, and we are going to discuss some useful ones in this article. After reading this article, it will be easy for you to make an effective strategy.
How To Find Influencers On LinkedIn That Suit Your Needs
Define Your Niche
Before asking someone to promote your products/services, you should be clear about what you offer to your industry. If you aren’t clear about your target audience, how can someone else promote your products effectively? You should be able to explain how your products are different and better than other products available on the market. You should also filter your target audience based on location, age, gender, and monthly income.
If you are clear about the factors mentioned above, it will be easy to find an influencer who works in your industry. Also, you will be able to explain your requirements to the person properly, and he will know how to encourage his followers to try your brand.
Use Keywords To Find Influencers
You can perform a manual search on LinkedIn. It’s the simplest option you can go for. To do this task effectively, you will have to make a list of keywords that are relevant to your business and industry. You can use the keyword research tool of your choice, but make sure to use a reliable one.
Once you have a list of the keywords that you want to target, you can start conducting searches. You will get a list of people who have used these keywords. You should check their profiles to get an idea about their activity on the platform. It’s important to check their reach and engagement. If their posts get a lot of likes and comments, you can select them for the next stage.
After checking the above-mentioned details, you should check the nature of their posts. If they post on controversial topics and there are a lot of negative comments on their posts, you should look for other options. Once you find a suitable fit, you can reach out to him for collaboration. You should mention the campaign details clearly, and you should also explain what they will get for promoting your brand.
If you are lucky, you will get a positive response quickly; however, it won’t happen every time, and you may have to wait to get a response. You can write a follow-up message once or twice, but you shouldn’t look needy. If you don’t make a good impression, the influencer may not agree to work with you.
Find Influencers Through Groups
You can check out groups on LinkedIn to find people to work with. Based on your target keywords, you can select the related groups. Some groups are private, and some are public, so you should check such details. You won’t need approval from anyone to join public groups, but this isn’t the case with private groups. The moderator may review your profile before accepting your request.
After joining, you should look for the top contributors in the group. These people can promote your brand, and you can reach out to them. You can click on the ‘Popular’ tab to find the most popular posts in the group. It’s a great way of finding suitable people, but you may not get the desired results in every case. If you can’t find the right person in one group, try joining more groups.
Find Influencers Who Have Worked With Your Competitors
With the use of the right keywords and tools, you can find influencers who have worked with your competitors. If they haven’t signed an agreement with them, they won’t have any problem working with you. But you will have to promote your products effectively in this case, as your competitors’ products will already be there on their profiles.
Let Software Do The Job For You
If you don’t want to perform a manual search, you can use influencer marketing software, and it will do the job. You can also contact a marketing agency. But you will have to spend money to try these two methods. If you don’t have budget issues, you can save time by relying on such options.
A marketing agency or software will find verified profiles for you, and you won’t have to worry about fake influencers. You won’t have to put in a lot of effort either, as they will take care of everything for you. You can provide your target keywords to them or let them do the keyword research.
Finding an influencer on the platform is easy, but finding a suitable fit can be challenging. If you follow the tips we discussed, you will be able to do the job effectively and quickly. Once the right person appears in the search results, you should write compelling messages to increase your chances of getting a positive response. It’s important to know that such people get a lot of messages on a daily basis, and they can’t say yes to everyone.
Conclusion
We hope you liked this article and understood how to find influencers on LinkedIn. In this article, we discussed some free and paid methods, and you can choose the option that suits you the best. If you have a flexible budget, working with a marketing agency or software will be a good option, as it will save you a lot of time and effort.
LinkedIn has a lot to offer to brands, but make sure to work with the right influencers. Working with the wrong people won’t get you anywhere.