Client Background

Our client is a well-established MMA brand that has been operating in the industry for the last 3 years. The brand reviews a range of MMA gear, equipment, and apparel but also has lots of informative articles. Our client, the owner has a real experience in MMA and this is his passion project, as he calls it.

Goals

The client approached us with the goal of increasing his online visibility and driving more traffic to his website. He was specifically interested in improving the organic search rankings for relevant keywords and generating more affiliate commissions from his passion project.

Approach

We developed a comprehensive SEO strategy that focused on both content creation and link building. Here are the main steps we took:

  1. Keyword Research: We started by conducting extensive keyword research to identify the most relevant and high-traffic keywords for the client’s website. We used a combination of tools and techniques to identify keywords that would help the client rank higher in search results. We were also searching for keywords that are relevant to the topic clusters the brand already has published.
  2. On-page Optimization: We optimized the client’s website for the identified keywords. This included optimizing meta tags, headings, content, and images on the website.
  3. Content Creation: We developed a content strategy that focused on creating high-quality, informative, and engaging content for the client’s target audience. This included creating blog posts, articles, infographics, and videos related to MMA training, techniques, and gear.
  4. Link Building: We developed a link building strategy that focused on acquiring high-quality backlinks from relevant websites in the MMA industry. This included outreach to relevant bloggers, influencers, and other websites to secure guest posting and link insert opportunities. We have acquired 15 links in total and some of them were direct competitors. The links were a mix of guest posts and niche edits and the main criteria was the prospects must have a good number of organic traffic.

The content creation and the link outreach started at the beginning of January 2023.

The client’s website took a hit from the December LinkSpam algo update. The client claimed that he bought a spammy link package 1 year ago and probably that caused the website to get hit. We have disavowed the bad links immediately.

Results

Our SEO campaign delivered impressive results for the client. Here are some of the highlights:

  • Within 6 weeks of starting the campaign, the client’s website saw a 300% increase in organic traffic and keywords in the top 3 positions. To be precise, we took this brand from less than 1000 organic visitors per month to almost 3000.
  • The client’s website saw a significant improvement in their search engine rankings for their target keywords.
  • The content created for the client generated high engagement and social shares, which helped to increase brand awareness and drive traffic to the website.
  • The link building efforts resulted in high-quality backlinks from relevant websites, which helped to improve the client’s domain authority and search engine rankings.

Conclusion

Our SEO campaign helped the client achieve their goals of increasing online visibility, driving more traffic to his website, and generating more affiliate commissions from his website. By focusing on both content creation and link building, we were able to deliver a comprehensive SEO strategy that delivered impressive results for the client.