Client: Local Finance Company
Industry: Financial Services – Quick Loans (Brzi Krediti)
Start Date: June 2024
Primary Goal: Achieve top rankings for high-converting keywords like “brzi krediti” (quick loans) and increase qualified leads.

The Challenge

Before we started, this company was not ranking high enough in search engine results for its most important commercial keywords. Here’s what we discovered:

  • They weren’t ranking high enough (positions 8+) for transactional keywords like “brzi krediti.”
  • Many keywords were being picked up by irrelevant pages (e.g., WordPress tag pages – */tag/*).
  • Their existing commercial pages lacked proper on-page optimization.
  • Several technical issues were holding them back from SEO success.

Despite offering one of the fastest approval times in the industry and a clean application process, this company simply wasn’t getting in front of the right audience on Google.

Our Strategy & Execution

We knew this wasn’t just about ranking – it was about ranking with the right pages for the right keywords, driving qualified leads from search.

1. Keyword Research & Mapping

We conducted deep keyword research in the Macedonian loan space, identifying:

  • Core commercial keywords (BOFU): e.g., refinansiranje na brzi krediti, krediti za refinansiranje mk, hipotekaren kredit, kredit so licna karta, brzi krediti za nevraboteni…
  • Supporting informational queries: e.g., Што се брзи кредити и како функционираат, Разликите помеѓу брзите кредити и традиционалните кредити, Ефектите на каматните стапки врз брзите кредити…
  • Long-tail opportunities: e.g., super brz kredit, brzi krediti online, brzi krediti makedonija, online krediti makedonija, online krediti vo makedonija…

Content Creation: Authority + Relevance

To build topical relevance and authority around “brzi krediti,” we published:

  • 20 blog posts answering common user questions and search queries
  • 6 brand-new commercial landing pages specifically built for high-intent queries that were previously triggering irrelevant pages

Topics:

  • Што се брзи кредити и како функционираат?
  • Предности и недостатоци на брзите кредити
  • Разликите помеѓу брзите кредити и традиционалните кредити
  • Најчести причини зошто луѓето земаат брзи кредити
  • Ефектите на каматните стапки врз брзите кредити
  • Како да ги зголемите шансите за одобрување на брз кредит?
  • Како да го планирате вашиот буџет по земање брз кредит?
  • Што треба да направите ако не можете да го отплатите брзиот кредит на време?
  • Како брзите кредити влијаат на вашата кредитна историја?
  • Како брзите кредити можат да ви помогнат во итни случаи
  • Како да одредите кој тип на кредит е најдобар за вашите потреби
  • Кои се клучните разлики меѓу брзите кредити и кредитните картички?
  • Како да се одлучите меѓу краткорочен и долгорочен брз кредит?
  • Дали брзите кредити се достапни за студенти или пензионери?
  • Како да ги изберете најдобрите опции за рефинансирање на брз кредит?
  • Кои се предностите на онлајн аплицирање за брз кредит?
  • Како да ги користите брзите кредити за консолидирање на долгови?
  • Од што зависи дозволената сума на брзиот кредит?
  • Сè што треба да знаете за провизии при земање на брз кредит
  • Дали самовработените лица можат да аплицираат за брз кредит?

On-Page Optimization

We optimized existing and new pages with:

  • Relevant meta titles and descriptions including semantically related keywords
  • Clean page structures with proper H1–H3 heading usage
  • Keyword-rich alt text and image filenames for better image SEO

Despite design limitations (no permission to update blog or archive templates), our content structure did the heavy lifting.

Technical Fixes

We addressed several technical SEO issues:

  • Fixed broken links and crawl errors
  • Resolved issues with missing or incorrect canonical tags
  • Ensured better site crawlability
  • Optimized image sizes and compression for faster load times
  • We added and optimized structured data (Schema markup)
  • Created a clean XML sitemap and submitted it via Google Search Console
  • Set proper canonical tags to avoid duplicate content issues

Backlinks & Authority Building

To strengthen website’s authority and boost keyword rankings, we built a total of 20 high-quality backlinks through guest posting.

  • Each backlink was placed on reputable, non-spammy local websites with real organic traffic, ensuring powerful link equity and long-term credibility.
  • We wrote all guest post content ourselves, focusing on informative, contextually relevant articles that naturally supported our target page – primarily the homepage, which was central to most of the main keyword targets.
  • To avoid over-optimization, we carefully varied the anchor texts, targeting a mix of exact match, partial match and related anchor texts. This helped boost a range of keywords while maintaining a natural backlink profile.

These backlinks played a crucial role in building topical authority and helped the homepage climb to the #1 position for multiple high-intent keywords, including “brzi krediti” and its variations.

Results

Within months, this company became one of the dominant players in organic search in their industry.

They now rank not only for their main commercial keywords, but also for many new long-tail keywords that were previously far away from #1 – leading to a steady stream of highly qualified leads.

  • Rankings in Top 3 positions increased from just 3 to 30+ high-intent keywords
  • Overall keyword visibility grew from ~50 to 100+ keywords
  • Organic traffic increased from 200 to 2,000+ monthly visitors
  • Ranking #1 for critical commercial keywords like:
  • brzi krediti
  • brz kredit
  • najbrz kredit
  • брз кредит
  • super brz kredit
  • brzi krediti za refinansiranje
  • brzi krediti online
  • brzi krediti za nevraboteni
  • kredit so licna karta

Organic Keywords Chart

Organic Keyword Improvements

Conclusion

By aligning search intent with dedicated landing pages, building authority through strategic content, and fixing critical SEO issues, we helped this local finance company own the search results in their niche.

Even with design limitations, the SEO foundation we built proved that structure, content, and intent-matching always win.

Want Similar Results for Your Business?

We helped this finance company dominate search results and capture high-intent leads — and we can do the same for you.

Let us build a custom SEO strategy that drives traffic, ranks, and results.

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