Introduction

This website is an eCommerce brand that sells very unique jewelry, mostly for men. The average product value is $200.

Challenges

This website had lots of technical issues, which is not a surprise for an eCommerce website. It didn’t have a clear structure and the hierarchy wasn’t established. The blog section was filled with spammy, low-quality AI articles.

The owners were running ads and hadn’t focused on SEO at all, so this brand has had many issues that needed addressing.

Strategy

Our strategy was the formula we use for all websites, which is improving all things, including the tiniest details.

We have created new collections targeting new keywords. We have conducted keyword research and selected keywords that fit the brand’s theme. This means all new collections were hyper-relevant to the theme of this brand.

Technical SEO

We have addressed the technical issues first. There were more than 20,000 pages with extensions on the original URLs. This is usual with larger eCommerce websites hosted on Shopify. We have addressed almost all issues, and the errors in the Google Search Console have been drastically lowered.

We have fixed all broken links that were occurring on the website.

Content

We wanted to establish this brand as the #1 source of information about the topics of the target collections and the whole brand in general and achieve a state of topical authority. That’s why we have been publishing 15 informative articles per month, targeting keywords that are helpful for the target audience while also supporting the target collections.

We have also enriched the content in every collection that we targeted. This gives more context to Google and it helps understand what’s the page about. We used this opportunity to create keyword-focused content and give as many signals as possible for what keywords we want to rank on.

Internal Linking

We have conducted a few audits during this campaign and optimized the internal linking in every blog post. With each new audit, we had many new relevant internal links. This helped search engines to better crawl the website and spread the authority throughout the whole website.

Meta Tags

We have improved meta titles and descriptions. We have done this by including specific keywords and adjusting the length to fit search engine requirements.

We always keep in mind the CTR factor. Every meta title is created in an eye catchy way in order to get more visitors while also having all important keywords included.

Schema Markup Implementation

We have enriched the overall Schema Markup code, but we have also added BreadcrumbsList Schema code in order to create the hierarchy between the collections. Shopify doesn’t allow creating a hierarchy like WordPress, so we had to find a workaround.

Trust Signals

The trust signals were lacking, and this is crucial. For an eCommerce brand, trust signals are a must. People buying the products must know who is behind the website and where is the company located. Phone number and email address also have to be shown.

We have reworked the About page and included all social media links. We have extended the overall bio about the brand and included all relevant data there.

Featured Snippet

The content that we were publishing was written in a way to get into the featured snippets. This resulted in winning on 133 keywords. This position is above all results and it brings many visitors to this website.

Results

642% Increase in Organic Visibility: From 2,063 to 15,318 ranked organic keywords
1,066% Increase in Organic Traffic: From 30 to 350 organic visitors per day
In the last 12 months, they made a total of $41,635 from organic channels only. That’s an average of $3,469 per month, which is a 620% ROI for this brand.

Note: It’s worth mentioning that we haven’t built any links throughout this campaign. This was a campaign where we have been working purely on-site. The founders wanted to play safe and go slowly. In the following months, we are starting to build links and we expect the growth to explode even more.