Are you looking for a fast and effective way of promoting your business? If yes, you should consider running ads online. They can help you increase your search engine visibility and attract potential customers.
Google is one of the biggest players in the industry, and you can choose it without thinking twice, as it processes more than 5 billion searches every day. You can also go for Bing Ads if they suit your needs. Moreover, you can run ads on social media platforms to target potential customers.
We offer PPC marketing services, and we can help you run search engine ads effectively. We can also help you run ads on Facebook, Instagram, YouTube and other platforms. Let’s discuss the importance of running ads online.
Why is Online Advertising Important for Businesses?
Your potential customers are online
Who doesn’t have a smartphone these days? In earlier times, people used to check out ads in newspapers and magazines, but things have changed now, and they check out products online. People rely on their smartphones to perform several tasks every day, and business owners can reach out to anyone who has an internet connection.
If you want to grow your business, you should make your online presence strong. You can easily grow your customer base by following the right strategy, and people will also find your brand reliable. You can also get in touch with your existing customers online and try to solve their problems.
On the other hand, if you don’t promote your business online, you will miss out on the opportunity to attract and interact with millions of potential customers sitting at home.
Other business owners are online
You should know that most business owners promote their products/services online these days. If you don’t do the same, they will always stay one step ahead of you, and it will be hard for you to outmatch them. However, if you make an effective strategy and promote your business in a better way than your competitors, the output can be amazing.
Google Ads(previously Google Adwords) is the old school player here. Everyone is searching and surfing on the internet and if you want to reach your potential customers – Google Ads is your best place.
Social media have proven to be good place to advertise to – depending on your business type. However, Facebook did some changes before few years and now, in your favor, their network please the advertisers more.
Another great social media network which have their advertising network. You can promote your tweets or just run Twitter ad campaigns. The audience is pretty much diversified and that’s great.
Focused on business, LinkedIn is one of the best places for B2B marketing. You just need to have a definite goal and you can easily connect yourself with like-minded professionals within your niche. Your exposure to other businesses is guaranteed.
Bing Ads is also an old search engine but their users are not the same like Google’s users. If your business matches the Bing users, the outcome will be amazing.
Great network to start advertising to. The younger population is almost all the time checking the Instagram application. Quite different approach is needed because of the audience, but it’s converting really good.
Reddit. The most specific place to run ads. Why? Because of the notorious anti-marketing audience. But if you know your niche and find suitable subreddits – it can be highly profitable.
Sometimes, running a display ads or search ads won’t be enough. The best place to promote your pictures in motion is YouTube. Although YouTube Ads is different from the traditional PPC campaign, it is highly recommended to have it running.
The bigger part of the audience is female. That data can be used to promote your business or product in a way that will attract the female population. The platform itself is different than everyone else. 98% of the audience on Pinterest have tried something new in their lives because of the platform so it’s basically a platform of discovery.
Advantages of Paid Advertising for Business Owners
Grow brand awareness
When you launch a business or brand, people won’t be aware of it. Your friends and family members can help you promote your brand, but their help won’t be enough. You can’t take things to a large scale with this approach, but things are different when we talk about paid advertising.
Billions of people use smartphones, laptops, and other smart devices, and you can reach out to them and promote your business. This way, your business will grow in popularity, and people usually find popular brands reliable.
It can also help you increase sales. Your ads will appear on top of Google search results and other platforms, and people will check out them if they find them interesting. If you offer quality products/services, they may end up placing an order. On the other hand, if people aren’t aware of your brand, it will be hard for you to increase sales even if you offer quality products.
Track your progress
You can never know how many people saw your ad in a newspaper, for example. In such a case, you can’t track your progress, but you can easily track your performance if you choose Google Ads or other options available on different platforms. You can check how many people clicked on your ad, and you can also check the number of impressions.
After checking such details, you can easily make the required changes to your strategy if things aren’t working out. If you aren’t happy with the CTR(click-through rate), you can make changes to the text or visual appearance of your ad. When we talk about the text or design of an ad, things are more flexible in the online world.
Your ad is unlikely to get rejected if it doesn’t contain offensive or visually disturbing content. However, guidelines are usually strict when we talk about traditional methods. The operator or publisher may reject your ad if he doesn’t find it appealing.
Target your customers and enjoy high conversion rate
Every business owner should know the importance of conversion rate. When you post an ad in a newspaper, every reader can see it, as every person gets the same newspaper (customers of a particular company). This means it will also be seen by people who aren’t even interested in buying your products/services.
Other traditional marketing options also operate the same way. Such a method won’t offer the desired conversion rate, but SEM and SMM can offer better results.
If you go for search engine marketing, you can optimize your ads for the right audience. You can choose the right keywords according to your needs and focus only on them. The keywords can be related to your products or services, or you can use the keywords related to your competitors.
This way, your ads will only appear to consumers who are using the keywords you want to target.
Convenience is another factor that can affect the conversion rate. If people see your ad in a newspaper, they will have to get their smartphone and search for your brand/products, but things will be different when they see your ads online. In such a case, their smartphone will already be in their hands, and they will just have to click on the ad to check out your products.
The negative keywords option is also available, and it makes things even better. You can choose keywords you don’t want to target, and your ads won’t be shown to people searching for that particular phrase or word.
You can promote your brand on any platform you want, but not all options are budget-friendly. Televisions ads or newspaper ads aren’t the best options for small businesses, as they aren’t cost-effective. You will have to pay the price set by the operator or publisher in the case of traditional ads, but things are different in the online world.
You can set an average daily budget for a campaign with Google Ads, and you will be charged accordingly. Moreover, you will have to pay only when someone clicks on your ad. This means your money won’t be wasted on people who aren’t interested in your services. Some people may click on the ad by mistake, but they can also turn into customers if you have targeted the right keywords.
If you work with a trustworthy agency, they will help you set the right budget according to your needs.
Fast visibility and increased traffic
SEM and SMM can help you reach your customers instantly. When we talk about reach, these two options can offer better results than SEO and other traditional marketing options in the short run. SEO can take 4-12 months to show results; however, if you go for Google Ads, you will start seeing results right away.
You can also take people to your site by following the right strategy. You should be clear about the importance of Call To Action (CTA). If you run a display campaign, adding text like ‘Buy Now’ or ‘Click Here To Check Out This Awesome Product’ can prove beneficial. People can click on the button and visit your site. Even if visitors don’t buy something on your site, they will get to know about your products, and they may choose your brand when they need the product.
The text (CTA) shouldn’t be misleading, as it can affect the reputation of your business.
You can respond to trends in real-time
Once you submit your proposal and it gets approved, it can be challenging to make changes to it. The process will be time-consuming, and you will have to contact the team during operational hours. Also, you can request any changes once your ad gets printed.
You will get a lot of flexibility while running ads online. You can make changes to them at any time of the day, and the process will also be fast. If your competitor starts a new campaign, you can easily make improvements in your ads and outmatch him. Reliable agencies offer quality PPC campaign management services, and they can help you make the right decision.
So, these are the advantages of paid advertising for business owners. You can get amazing results, but you will have to make an effective plan, and a trustworthy agency can make this part easy. Now, let’s have a look at the common types of PPC ads.
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Common Types of PPC Ads
Most business owners start their journey with search ads. This ad type allows advertisers to choose keywords they want to target. Search ads can appear above or below organic search results, and people can easily spot an ad.
Many business owners rely on display ads as they look visually appealing. The ads appear in front of people who have shown interest in similar products. Such people may be interested in buying the product, and if you offer quality, they may choose you.
It’s an effective option; however, it offers a lower conversion rate than search ads.
Video ads are very popular among business owners. Most people believe that video ads allow advertisers to connect with customers on a deeper level. Creativity and quality can make such a campaign even more effective. YouTube is a great platform to run video ads.
Just like search ads, shopping ads also appear on search engines. Advertisers have to add the picture of the product they want to promote, title, price, and description. Shopping ads offer a good conversion rate, as people can see the price and image of the product before clicking on them.
Some people can click on the ad by mistake; however, most people will click on it only if they are interested in buying it.
Why Should I Hire an Agency? Can’t I Do Everything Myself?
Anyone can run a campaign, but not everyone can do it effectively. Experts have years of experience in the industry, and they know what needs to be done and how it should be done. Moreover, they take the right step and the right time to get the best possible results. If you run a campaign yourself, you will be able to save money, but it won’t be easy to get the desired results.
Every business owner knows the importance of time, and setting up and running ads can be a time-consuming process. If you work with a company, the team will take care of everything, and you will be able to save time and effort.
You will get time to focus on improving the quality of your products, attend meetings, solve customers’ problems, and do other important tasks. Yes, you will have to pay the agency, but this amount won’t make a big difference in the long run.
If you choose our PPC marketing services, we will do everything in our hands to get you good results. We will listen to your needs, and we won’t take any step without your permission. We will help you design a good strategy, and you will get time to review it. If you like the strategy, we will start executing it straight away.
Now that you know the benefits of working with an agency, you must be interested in finding a suitable option. Let’s discuss the factors that you should consider while looking for a company for your paid advertising needs.
How to Choose The Right Company for Your Paid Advertising Needs?
Be clear about your requirements
You should always be clear about your requirements while looking for a service provider. Each agency is unique, and you will have to pick an option that suits your needs. You should check out the available packages on the company’s official site.
Some companies also offer custom packages; however, you won’t have to look for such offers if you find the right package on the list. If you don’t know what you or your business needs, you may end up choosing the wrong service provider.
Company reputation (social proof)
If one or some of your customers share positive feedback after using your product, would you want to share it with others? A wise business owner would know the importance of social proof and share customer reviews on his site/social media handle, as it will help him attract more customers.
A reliable marketing agency will also be clear about its benefits, and you can find client reviews on its official site.
You should read client reviews carefully to understand how the company treats its existing customers. If the section is full of negative feedback, you should look for other agencies; as such a service provider may not be able to offer you the desired results. However, if most clients are happy with their experience, a few negative reviews shouldn’t matter much. It shows that the agency hasn’t paid people to write only good stuff.
If there are no reviews on the site, the company may be new, or the team doesn’t know the value of social proof. Your final decision should be based completely on client reviews, but you should check them.
As mentioned above, paid marketing services can help you get fast results, but this doesn’t mean you will be able to sell 1 million units in a single day. No service can get you overnight results and help you grab the number one spot in the industry in just one day.
If an agency makes unrealistic promises or claims, it means they don’t understand the industry, or they are trying to trick people into working with them. Such companies aren’t reliable, and you can also get scammed if you choose them. They may stop replying to you after receiving money, which is the last thing you want.
The right agency will help you set realistic goals. They will also help you understand the difference between short-term and long-term goals. Experienced players in the industry have a reputation to protect, and they always offer complete transparency to clients.
Experienced players know the importance of website design and user interface. You should look through the agency’s website before making the payment. If the company doesn’t work hard on its own projects, the team is unlikely to put in the required effort in someone else’s project.
However, if the site is easy to navigate and everything is divided into categories, you can go ahead and sign a deal with the company.
You will have to contact the team from time to time, even after making the payment. You may have some doubts during the process, or you may want some changes in the strategy at some point. If the team is easy to get in touch with, things will go smoothly, and you won’t feel alone.
You should check the offered modes of communication and ensure that a suitable option is available on the list. Email, chat, phone calls and live chat are the most commonly available options.
You should also keep an eye on the operational hours. Some agencies offer 24/7 support, and some respond only on weekdays. If the team takes too long to respond, you may get frustrated, so it’s better to check such details before making a decision.
Small business owners often find it challenging to invest a huge amount of money in PPC marketing services, as they have a fixed budget for everything. If you have budget issues, you should check the price of different packages carefully. You will have to use the services for a long period, so it would be better to choose an option that you can afford.
If you spend 100% of your funds in a single week or month, you won’t be able to make a long-term strategy. On the other hand, if you don’t have budget issues, you should give priority to other important factors.
These are the important things that you should consider while looking for an agency for paid advertising services. The right company can help you and your brand reach new heights, so you should pick an option that suits your needs.
Frequently Asked Questions
Why should I choose PPC marketing services?
PPC marketing allows business owners to show their ads to potential customers online. If people find your ads appealing, they may click on them and check out your products. In short, you can increase sales and traffic by using PPC marketing services.
Which platform is best for running ads?
Any platform that has a huge user base is good for running ads!
However, some platforms may suit you better than others depending upon your niche, and an agency can help you find the most-suited platform. Google and Bing are the most common options for search engine marketing, and Facebook, Instagram and Twitter are great options for social media marketing.
How much do PPC campaigns cost?
Small business owners usually spend $5,000-$9,000 per month; however, the number can be lower or higher depending upon your needs. The total cost will also vary depending upon the agency you choose.
When will I get results after starting a campaign?
As mentioned above, you won’t get overnight results, but your ads will go live instantly after they get reviewed. You will start seeing results soon after starting a campaign; however, it can take 4-6 months to get the desired results.
Do Google Ads really work?
In short, yes, Google Ads can offer amazing results. They are perfect for small businesses, as they are cost-effective, and people with a fixed budget can also run them.