Connect With Customers
These days, most people prefer email for communicating with brands. You can target customers on social media too, but your posts may not appear in their feeds every time. When you send an email newsletter to someone, it will stay in his inbox, and he can check it anytime, according to his convenience. This makes email newsletters the perfect marketing tool for business owners.
Increase Credibility And Authority
If you consistently deliver valuable information to your customers, they are more likely to trust your brand. Your customers will love informative content, but make sure not to deliver irrelevant content, as it will not work in your favor.
In your mailing list, you will have people who have shown interest in your products or services. This means they are likely to show interest in your newsletters too.