Best Ways to Increase Reach on Instagram

Dimitar Talevski November 4, 2020

Want to know how to increase reach on Instagram? Since Instagram is one of the most popular social media platforms, it has a lot to offer if you want to gain popularity. If you don’t know anything about the Instagram algorithm, it can be hard to get the desired results. However, if you know the right tricks, things will be much easier for you.

I am going to discuss a few methods that you can follow to increase organic reach on Instagram. To make things easier for you, I will discuss everything in detail. If you follow these methods, your Instagram performance will be exploding, and you will be happy with the results.

How to Increase Reach on Instagram

How to Increase Reach on Instagram

Post at the right time

This trick is my personal favorite, as it has helped me a lot over the years. You will need to find your optimal posting time on Instagram which will take some time. The best time to post is when the majority of your followers are active, as it will help you get more impressions right after posting.

Finding the optimal time is easy if you have a business profile. But if you don’t have a business profile, it’s better to keep experimenting by posting at different times of the day. Once you find the best time to post on Instagram, it would be better to stick to it.

Things can be different on weekends as people are active at day time as well. If you are planning to post on Sunday, you can do it at any time of the day, but it shouldn’t be too early in the morning or too late at night. On weekdays, you should avoid posting in the daytime as most people would be at work, which means you may not get instant results.

Post what people want to see

If you want to be a successful influencer or just keep your business engaged online, you should be concerned about the interests of your followers. People may share your content if they find it interesting, and you will get more impressions if they share it.

If your followers are interested in sports, you should keep them updated by posting related stories. I started uploading stories on different topics and kept doing it for about two weeks. In most cases, the difference in the number of views was very small. But I noticed a significant increase in the number of views after posting workout videos. There were new names on the list of followers, and I gained followers as well. This way, I got to know that my followers are interested in workout videos, and I focused on creating more content for them.

In the same way, you can increase engagement on your posts by experimenting a little. Upload stories on different topics and keep an eye on the number of views. Once you find the right option, focus more on it, but this doesn’t mean you should stop creating content related to other topics. If you want the best results, you will need to maintain the right balance.

Host contests

I host contests for my followers every month, and this trick has worked well for me. You can also do the same to encourage people to interact with your content. It will also increase engagement, which is a great thing.

You will get to set the rules, and your goal should be to get more impressions. You can ask your followers to tag their friends on your post to mark their presence. Moreover, you can ask them to share it as their stories, which is a great way to increase reach on Instagram. When your followers share your content as their stories, their followers will be able to view it. If the quality of your content is up to the mark, people may click on it and drop you a comment.

Post consistently, but don’t overdo it!

You should be consistent, but this doesn’t mean you should post ten times a day. If you are everywhere in your followers’ feed, they may get frustrated, which is the last thing you would want. They haven’t made an Instagram account just to see your posts. Instead of posting multiple times a day, you should post once or twice and utilize the spare time to improve the quality of your content.

If you post multiple times a day, you won’t have enough time to work on the quality of your content. By posting less, you can build up excitement in your followers. They will wait for your posts when they know you offer quality. You are likely to get more impressions when your content is worth sharing.

Tips for Using Hashtags Effectively - Increase Reach on Instagram

Use hashtags

You should not underestimate the power of hashtags. In the past, I used to post on Instagram without using hashtags. Unfortunately, I had no idea how important it is to use hashtags. Hashtags on Instagram are as important as keywords in SEO, and I realized it after using my first #hashtag.

By using hashtags, you will get the opportunity to get discovered by new people, which will help you grow. If you don’t use hashtags, you will have to rely on your followers to get more impressions. But if you use a few in the caption, new people can discover you even if nobody shares your content.

Using hashtags can be confusing in the beginning, as you won’t have any idea about what to use. I have learned a lot about them over the years, and I’m going to share some tips to help you out.

Tips for Using Hashtags Effectively

Use relevant hashtags

You should never use irrelevant hashtags on your posts, as it will leave a bad impression on the viewers. If you are posting a workout video, you should use hashtags linked with lifestyle, workout, fitness, or gym. In this case, using tags related to gaming or smartphones won’t make any sense, would it?

Moreover, when new people type something in the search bar, they want to see content related to their search term. If they see an irrelevant post, they will never hit the ‘Like’ button. However, if they find an interesting post related to their search term, they may like it, and if you are lucky, you may get new followers as well.

Use relevant hashtags - Increase Reach on Instagram

Plan your hashtags

Using trending hashtags in your caption is a good idea, but this doesn’t mean you should use only trending tags. You should understand the fact that a hashtag is trending because people are crazy about it and they use it a lot and maybe also follow it. If thousands of people are using a hashtag at the same time, your chances of getting on the top of search results will be minimal.

On the other hand, if you use medium-sized hashtags, you are more likely to get to the top of search results. In short, you should try out a combination of trending, medium-sized, and less used hashtags.

Don’t overuse

As I said, using hashtags will prove beneficial for you, but you shouldn’t overdo it. Using about 10-25 hashtags will be fine, but anything above 30 can be troublesome. If your post appears on Instagram’s radar, it can get deleted, which is something you’d never want. Using over 30 hashtags can increase your chances of ending up like this, so it’s better to be careful. And to be honest, using lots of hashtags looks ultra spammy.

Monitor your performance

As I said, things can be tricky for you in the beginning, so you should monitor your performance to get a better understanding of how they work. If the hashtags you use are working well for you, there won’t be a need to make any changes.

You can follow the same strategy in the future as well; however, if your posts aren’t performing up to the mark, you should make some changes to it. Make sure to pay close attention to every little detail in the initial stages.

Post stories

I’m posting stories on the profiles I manage on Instagram every day, and you can do the same to keep your followers engaged. You can upload multiple stories on Instagram without worrying about anything, as you won’t be occupying any user’s feed in this case. Your name will appear in the top bar on Instagram feed of your followers if you upload a single story on Instagram, and it will be there even if you post multiple times a day.

By posting stories, you can encourage people to engage with your content, and if they view your stories regularly, it will increase the chances of your posts ranking higher in their feeds. Moreover, if your content offers quality, your followers may share it with their friends too, which is an added benefit.

Partner with other influencers

Every user on Instagram has a unique follower-base, which means partnering with other influencers can help you grow. This trick will benefit both parties as both users will gain popularity.

I often partner with other influencers to get more people to know about my Instagram account. You can do the same, but you will need to find suitable people to proceed. You shouldn’t partner with every second person you meet on Instagram. If the other person doesn’t have a good reputation, partnering with him could be just a trouble for you.

You should visit the profile of the user and check the comments on his posts before partnering with him. By partnering with other influencers, you can increase your chances of gaining more followers. Their followers will get to know about you when they tag you in their posts, and some of their followers will visit your profile too. If they like your content, they will hit the like button, and if you are lucky, they may start following you.

Go ‘Live’ on Instagram

Going ‘Live’ on Instagram will also prove beneficial for you. When you are ‘Live’, your name will appear first in your followers’ story bar if others aren’t using this feature at the same time. Your followers will also get a notification if they haven’t turned off notifications.

You can go ‘Live’ while working out in the gym or traveling with your friends. Your followers would want to get to know you better, and using the ‘Live’ feature of Instagram is a good way of interacting with your followers. You can also host a Q&A session and answer questions asked by your followers in the chat feed.

Use Instagram Ads

If you want fast results, you can rely on Instagram ads. It’s an effective way of increasing reach, as new people will get to know about you. Yes, you will need to spend money, but you won’t be disappointed with the results. If you are thinking about how to get more visibility on Instagram, you can consider using Instagram ads.

People who have a business profile can promote their posts directly and this is is also a great way of getting more impressions. You are unlikely to face any issues as the ‘Promote’ button is already added by Instagram and it’s not hard to do it.

These are some tips that you can follow to increase organic reach on Instagram. I also talked about a paid method of increasing reach that will help you get quick results. You won’t have to spend money if you follow other methods I discussed, so the Instagram ads should be your last option. Now, I am going to discuss some things that you should avoid if you want your Instagram account to grow.

Things You Should Avoid

Fake likes

Buying fake likes for your Instagram posts has become easier than ever, which is why a lot of people choose to fool others by buying likes. Fake likes may look good on your posts, but you will never be satisfied, and they won’t help you in any way. If you buy likes, you won’t have any idea about the number of likes that you have got naturally. You won’t be able to analyze the performance of your posts as well. And not being able to analyze your performance will only confuse you in future as you won’t know how your followers react, if they are engaged, when they are online and all other important metrics.

Anyone can catch you if you have purchased fakes likes, as the usernames will be weird. If you get caught, your reputation will get affected and let’s be honest, neither me or you would ever want that. So, you should never rely on such services. Instead of using such unethical methods, you can use hashtags to increase reach on Instagram.

Fake followers

Who doesn’t want a million followers on Instagram? Having more followers is beneficial in many ways, but you shouldn’t forget the fact that it’s a journey, not a destination. You shouldn’t take any shortcuts while growing on a social media platform. You should follow the path of consistency and keep working hard to grow.

Buying fake followers won’t help you in any way as these followers won’t show any engagement. What’s the point of having thousands of followers when your posts aren’t even getting 100 likes? They will just affect your reputation and make you look bad in front of your followers.

Fake followers - Increase Reach on Instagram

Ignoring your existing followers

I always interact with the followers of the social accounts I manage, and this is what they like the most. I reply to their direct messages(DMs) and interact with them in the comment section as well. Unfortunately, a lot of people fail to understand the importance of creating a bond with followers.

You should never ignore your followers because they are responsible for the growth of your account. A social media influencer is nothing without his followers, and you should always keep this thing in mind. If you want to grow, spare about thirty minutes every day and reply to your followers.

Compromising on the quality

I have mentioned this thing a few times in this article because it’s going to play an important role in the long run. People often fail to provide quality while trying to post frequently. Well, quality is more important than quantity, and you should never compromise on it. Posting once a day is fine, but posting poor-quality content isn’t acceptable.

Why would someone follow you if you don’t post interesting or informative content? Your followers will appreciate your efforts if you post engaging content, and you will see the results in the form of likes and engagement.

Well, these are some things that you should avoid as a responsible Instagram manager. You should pay respect to platform policies and your followers. By avoiding these things and following the Instagram engagement post ideas I discussed, you can increase your chances of becoming a successful Instagram manager or influencer.

Frequently Asked Questions

What is the Instagram engagement rate?

If you want to find your Instagram engagement rate, you will need to add the number of likes and comments on your post and divide the resultant by the number of followers you have. The method is very simple to use, and you can easily find your Instagram engagement rate within seconds. Or simply you can calculate with this website:

What is a good engagement on Instagram?

Well, when we talk about good engagement, things vary from user to user and this mostly depends on your type of content you are sharing. If you are sharing informative content consistently, you will have greater engagement than if you run a company profile and only share photos of your staff and the work you have done. People want to digest information and inform themselves.

Engagement ratelevel
less than 1%low
between 1% and 3.5%average/good
between 3.5% and 6%high
above 6%very high

How to get more likes on my Instagram posts?

Whenever you post something on Instagram, your goal should be to get as many likes as possible. To get more likes, you will need to work on the quality of your content. If you create quality content, people would appreciate it by hitting the like button. Moreover, you can follow the methods I discussed above to work on low Instagram reach. You are more likely to get the desired number of likes if more people engage with your content.

Why is engagement important on Instagram?

If you want to be successfully run your Instagram account, you should be concerned about the number of people engaging with your content. Working on post engagement will help you get more likes, and it will also help you attract sponsors or potential clients. If thousands of people are engaging with your content, brands would want you to promote their products, and you will earn money by doing it.


I hope you liked this article and understood how to get more visibility on Instagram. As a user, you should focus on the interests of your followers. If you are a fitness model, people will follow you to view your workout videos and photos. If you want to provide value to your followers, make sure to keep their interests in mind while creating content.

You will need to focus on the quality of your content, and you will also have to be consistent. The methods I discussed in this article are reliable, and they will help you increase your reach on Instagram.

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