How to Write a Website Copy
Writing may seem to most people like a straightforward function. Imagine the story, write it, and bam, you are done. However, people often forget that there are so many different types of writing for various purposes. Creative writing and technical writing are some of the types. But writing for the web is a whole other beast to tackle, as most web writers will tell you.
Let’s take writing web content and a web copy. Now, most people will think the mentioned ones are the same. However, if you ask a web writer, they know just how different the two are. If you want to get clients’ attention to your website, you must have an effective and engaging web copy.
However, for this, you will need to learn how to write a website copy that will keep the client’s attention. So, if you want to get more exposure for your brand, we have compiled a list of things you need to know when writing a web copy.
How to Write a Website Copy
If you want to pique the public’s interest in your product or brand, you should know what points to make to reassure them of your service. The website copy should be effective in its desired achievement.
Read more: How to Write Copy for a Website
If your service is subscription-based, you will need to know the way to convince the readers to subscribe. As web copy is different from web content, you should know that website copy entails: blog posts, on-page text, social media updates, product descriptions, etc.
Step 1. Be Concise
When you are starting to write your website copy, you should keep in mind to be concise. When you are being straightforward, you keep the reader’s attention. To achieve this, you should avoid using long words. Instead, you should use short ones, and also your sentences should be short.
Use fewer punctuation marks so that the reader does not slow down when reading. Make sure the language you use is simple and easy to understand for the average reader. If the language is too complex for the reader to understand, they will not keep reading. Also, use only active voice when writing a web copy as it is easier to process. You should avoid using the passive voice when writing the web copy.
Related: How to Change Your Writing Voice
Step 2. Provide The Readers With What They Need
People are coming to your website or blog because they are looking for specific information, so make sure you provide them with it. However, if you want to give them what they need first, you must understand them. After finding out what your readers need, you can first tailor the content to deliver the information.
If the readers see the info at the top, it will keep them reading and engaging with your content. Make sure that you conduct your research. If you are writing a web copy for a client, you can provide them with a questionnaire about what they are selling and what they want to achieve.
You can also ask them about their brand. The information you gather will make it easier for you to provide the information required in the web copy.
Step 3. Make The Structure Easy To Read
If you want the potential reader to have an easy time following your web copy, it should be well-structured. A good structure will make it easier for the reader to go through the entire content. Because a web copy needs to provide vital information on a brand or product, it needs a good overview.
Your writing should be skimmable. You can use headlines, subheadings, and SEO keywords. Your headline is the first thing the reader will see, so you must make it interesting enough to get attention. However, be careful not to overdo it with flowery language. After all, it needs to be professional.
With the subheadings, you can delve deeper into explaining the various points of your brand after you get the reader’s attention with the headline. The subheadings should be concise and honest.
Related: How to Format a Blog Post
After you shape your structure, make sure that the paragraphs in each subheading are easy to read and do not overload them with irrelevant info. Also, ensure that your SEO is done correctly. You do not want to have improperly placed keywords that do not make sense in their sentence placement.
Step 4. Recheck And Refine Your Website Copy
The last step is all about quality control. You need to go over your web copy and see if anything needs to be changed. You should go over your writing and see if anything needs to be edited, like your grammar and spelling. However, editing does not only mean spell-checking. You should also see if the structure of your web copy is good and easily digestible.
Sometimes when you start writing, as most writers know, it is easy to get lost and overdo it, which is why editing is important. You will see if there are parts that you need to trim down and if there are sentences that are running long.
Moreover, as previously mentioned, your grammar should be spotless. Having misspelled words in your web copy will look extremely unprofessional. Also, poor grammar is off-putting for readers. You can put the finished copy in a service dedicated to pointing out mistakes, such as Grammarly or Hemingway.
We showed you how to write a website copy that will be engaging and exciting to read. If you want to get good foot traffic to your website, we suggest investing in writing an interesting web copy. This will increase the chances of your brand, and the services you offer will be easier to discover.
Skilled website writers know that concise and straightforward content is the way to success. Your brand will be noticed as long as you have a web copy with skimmable content and well-researched SEO keywords.