How To Sell On Pinterest
You probably remember how you made fun little aesthetic and DIY boards on Pinterest back in the day, but if you thought that’s all about this platform, you are wrong. You probably didn’t know that this is a powerful engine for business purposes and much more.
Yes, it’s the best place where you can find the perfect recipe for roasted turkey for your Thanksgiving dinner, but little do you know that you can start selling products and boost traffic to your business.
With over 459 million active users, sure, there is nothing to underestimate the power of Pinterest as it is the 5th most popular social media platform. The majority of the users aren’t there to catch up with their friends and look for home decorations; they use Pinterest to search and compare new products.
If we acute your attention, wait cause this is just the beginning, and there is more to love about it. So, you were looking for an easy and fast way to find customers for whatever you are selling; we are going to tell you all about how to sell on Pinterest and set your skills to become a new eCommerce entrepreneur.
Pinterest In A Glance
As we are going to dive deeper into Pinterest, one thing is for sure, it’s not your usual social media platform. Followers don’t play the usual role here, and their primary purpose is to help you discover things that inspire you. More importantly, everything you pin goes to your followers who are looking to discover things from users with similar interests.
Pinterest is a visual platform, making it a new way of flipping through magazines and scrapbooking. You probably remember flipping through stacks of multi-colored post-it notes that time if you were involved in a wedding, changing home decor, or sharing the latest fashion trends. Pinterest makes sharing your product pins with customers and their friends incredibly simple.
Pin and Sell – Why Is Pinterest a Good Place to Start Your Business?
One thing is for sure, Pinterest is addicting. It’s a go-to place for inspiration, ideas, and fun due to the wide variety of visually appealing content you can access. These are some of the best reasons why it is a perfect place to start your business.
Drives tons of traffic
The platform has reached over half a billion users, which is why it inspires more business owners to jump on board. Its marketing effectiveness has increased by %140 in the past two years.
Pinterest has the highest purchase ratio compared to other social media platforms. About one out of every two pins are purchases since many people come here for ideas, and along with that, they can get your product from here.
One-stop place for shop and sale
Unlike many other platforms, Pinterest allows you to make sales directly on the platform, so you don’t have to send the potential customers somewhere else. Everything is out in the open; people see it, like it, and buy it.
Moreover, it has a great selection of features that allow you to create a seamless shipping experience minimizing the risk of customers dropping out before checkout.
Keep track of the latest trends
Pinterest is a great place to keep up with the hottest trends, from marketing to fashion and beyond. You can find what people love to share and follow what inspires them. This allows you to understand what’s hot today and use that information with your offers and products. Also, it will give your business more advantages than being the first one to present something unique and innovative.
Boost your brand performance
Pinterest can help you find the right customers for your business and teach them how to use your products. You can find sare instruction videos and helpful manuals in a fun and entertaining way. It gives you the chance to share engaging and inspiring videos helping you boost your brand’s popularity and interest.
Probably one of the most useful features of Pinterest is that your shared data can continue to flow for a pretty long time. This will help you build brand awareness without spending too much effort, as once you share your pins, they continue to circulate for ages.
Since Pinterest is a long-term form, it’s essential to mix in content that can live on regardless of the time of year or occasion. The more authentic your brand is, the more audience you’ll attract.
How to Sell On Pinterest: Step by Step Guide
When you know everything about Pinterest, it’s time for you to get down in business. The best way to become successful in your sales it’s to build a strong strategy, and we are going to give you some helpful marketing strategies follow-through:
Establish your brand
First thing, make yourself presentable since you want your customers to find you and identify with you. Fill your bio with keywords to increase visibility; also, don’t forget to add your location for users to connect with you more quickly.
Having this all set up allows people to view and understand your interests and make it more probable they will find your business interesting enough to check it out.
Start pinning like a pro
As you can see, the key thing about Pinterest is the pins. They should inspire and draw people’s attention to your brand by showing a diverse range that will increase the chances of engaging with you. The main rule of successful selling is to pin regularly. Try making a few pins every day, if not one every two hours.
Whatever you will sell, provide extra information on a pin to help users make shopping easier. Show them real-time pricing availability and give more insight into how the products work.
Make dazzling boards
Your boards need to be eye-catching and based on seasons or trends. This way, you can increase your opportunity for engagements. Make sure that your content is instantly recognizable so users can spot your brand right away from the color schemes, fonts, or photographic styles.
You cannot afford not to have beautiful visuals if you want people to see and click on your pins. There isn’t a magic formula to this other than establishing a unique edge to what you are promoting.
There is nothing that draws the eye’s attention, that splash of colors. Check some of the most popular brands, see what aesthetics they use, and select your color scheme.
Pinterest is a place where photography plays a major role. Professional-looking photos are a step further for your content to be noticed as quality. They keep focus on the product and make users more interested in what else you offer.
If you are a small business and cannot afford top drawer photography, a modern phone camera and a little photo editing here and there can certainly make it worthy.
Text and description
Believe it or not, people do read the post description, and if they get this far, it’s because they are interested and want to learn more about the item. This is an opportunity to get them even more eager to get the product you are selling, so don’t let them down. Make sure you give important information and be as straightforward as possible.
People that browse through Pinterest usually don’t look for anything specific; they go for inspiration instead. So, if you are using the same keywords for Pinterest that you use for searching on Google, it’s time to branch out.
To get your business to pop up unexpectedly yet in relevant places, you need to use less direct keywords and the main product keywords. Pinterest has a great tool in its guided search bar, which can be helpful for you to expand your keyword ideas, just hit a keyword related to your business and get into the search bar to find other relevant ones.
Focus on the marketing
Now that you have put together your brand and your idea, it’s time to bring your marketing savvy on board.
As cliche as it sounds, you want to be a brand with a Pinterest account, not one that spamming the site with products. Make sure your content is engaging and not just oriented towards your sales. This way, you can organically connect with the community while also driving sales.
The brands that tag additional information like free shipping or product ratings can double the number of details, so keep in mind to finance those details too.
How to Increase Selling Chances
Make sure your pins are mobile-friendly
It’s more than sure that we live on our smartphones, so make sure that your content is easily viewable and shareable on mobile. Ensure that the image sizes are small enough and the text is large enough to be easily viewed on the mobile screen.
Keep in mind that mobile users might not see some pin descriptions until they click on a pin, so consider trying other ways to ensure users understand what the pin is all about.
Use the preview button of different devices to check if the dimensions need to be tweaked. Overall keep the pins in the 2:3 vertical format since they are the most user-friendly.
Use different pin options
Promoted pins are a great way to get in your desired audience’s home feed, category feed, and relevant search results. On average, they get repping 11 times per advertisement. This means that with each repin, the user reshares your ad with their followers that may turn to share it with them and so on.
Buyable pins give you a free option that allows users to buy the product directly from Pinterest without having to visit your site at all. If Shopify, BigCommerce, or Demandware connect your eCommerce store, you can access this exciting feature.
Interact with your community
A successful business interacts with its customers, so make sure to be friendly and approachable in the way you present your brand. You can like or comment on pins to create a conversation between you and the users.
Make inspiration boards that can help you create an exchange with the audience along with helping people feel more connected to your company.
Make Pinterest a routine
Same as you brush your teeth every morning, find a way to include Pinterest in your daily routine. Find when your audience is most active and pick the right time to pin your products. You can check out your Pinterest analytics to learn more about them.
Generally, avoid posting during the workday and try posting in the afternoons, evenings, or weekends. Usually, this is when most people are likely to use the site that makes sense; it’s about curating content for upcoming projects or events, which people do in their free time.
Pinterest might be the main part of your business strategy; however, you can increase your chase by connecting across other social media channels, so followers from other platforms are also aware of your Pinterest page.
Keep in mind that you should have the same logo, cover photo, and style across all of your profiles to provide a consistent image to make it easier for other people to recognize your brand.
Don’t just pin your products
As a business owner, you probably know that you shouldn’t compromise solely on your brand’s products. You need to curate a space where your customers would like to browse. The target audience will easily find your merchandise through other similar brands by keeping it open. Explore other pinners, like, and make sure to like and share their pins.
It sounds contradictory, doesn’t it, but if you want to reach more, you have to build a relationship with the business in which you share a common interest.
Now that you know everything about how to sell on Pinterest, it’s time to start your business. We hope you found our guide helpful, now it’s your turn to take action and grow your eCommerce.