How to Run Ads on TikTok
Unless you are living off social media, there is no chance you haven’t heard about TikTok; we can even bet that you have probably tried to record yourself doing some of the dancing or lip-sync.
There’s no need to feel ashamed since TikTok mania has devoured the whole world. However, this platform is more than that; it’s one of the most powerful social media advertising tools.
If you own a brand or run sales, it’s time to jump into the rabbit hole of sync. TikTok can help you grow your business, and by growing, we mean to reach a vast number of clients all around the globe. Moreover, it can be a great opportunity to reach a broader category of audience.
We will tell you everything you need to know on how to run ads on TikTok and how to create an ad campaign that gets noticed. Let’s go!
First Things First, Why Should You Advertise on TikTok?
With more than 1 billion active users on a global scale, one thing is for sure TikTok is a safe place where you can put your bets, and you’ll reach the desired audience. Due to their distinctive ad development options, TikTok advertising can be a game-changer to build your identity and get your products out there.
Its multipurpose ad format can help you facilitate more engagement attracting the active audience that other social media platforms struggle to replicate. It gives users the opportunity to edit and share short videos with built-in filters, effects, and music, shaking up the marketing world with its unprecedented virality.
The gen Z audience dominates TikTok
Most brands target the generation Z audience (from 18-34 years old), as according to the latest research, this generation has a higher buying power of over $140 billion. It is the fastest-growing consumer segment that can be excellent revenue for your business.
High user engagement rate
TikTok’s average monthly time spent by perusers grows day by day. The statistics state that it includes more than 70% in the US and 80% in the UK, surpassing Facebook. It’s been estimated that young adults spend more than 80 minutes per day compared to other social media platforms.
This says that TikTok users are an engaged audience making it a fertile land for brands, and you are likely to get the most engagement for your business.
TikTok advertising attracts new clientele
Video marketing is rising, and it isn’t going down anytime soon. Almost 93% of the brands got new customers thanks to their presence on social media. TikTok opens up more target audience reach, so if you still haven’t used TikTok videos, this is an opportunity to incorporate the platform into your new marketing campaign.
A large variety of ad formats to encourage engagement
TikTok has a large variety of ad formats that we will discuss below. They can encourage enormous engagement among users and, at the same time, send different messages to a broader audience. If your business operates internationally, you can reach customers in different markets around the world.
Introducing TikTok Ads
Before we tell you all, you need to know how to run ads on TikTok; first, you should get into what type of options are there. Luckily, TikTok has a lot of advantageous options that you won’t find on other social media platforms that are especially created to help businesses and brands expand their client base. You can find a variety of different creative ad formats, such as:
These are the most frequently used types of TikTok ads. Based on the browsing behavior on the platform as well as the user’s supposed interest, the TikTok algorithm delivers recommended video content on the ‘For You’ page.
In-Feeds ads will showcase 15 seconds of average-length videos and a clear call to action button for users who have taken an interest in the advertisement and want to learn more. It’s possible to set them to focus on age, gender, and location criteria.
To view ads
This type of ad is like claiming a top spot on Google search results. As you may have guessed, these ads grab the user’s attention by appearing on the For You page with an engaging 60-second video making it hard for TikTokers to miss whatever message your brand wants to share with them.
If the main focus of your advertising campaign is engagement, you may want to consider tapping into your brand’s creative side and inspiring users to create and share their challenges.
This is one of the most popular formats as it allows users to participate in your TikTok ad campaign by making their own videos through your hashtag and sharing your brand’s story alongside you.
Hashtag Challenge Plus is also an upgraded engagement solution, driving engagement, UGC, and sales potential.
This is another excellent way to boost audience engagement with your brand, allowing users to get directly involved with raising awareness for your brand. It can significantly impact your brand, allowing a lot of room to work.
You can add both internal and external links, and you can work in full-screen format. It’s best for making short and powerful statements.
Like Snapchat’s braided lenses, TikTok’s branded effects allow you to design your own custom filter on the app that can eco-range users to interact with your brand in a fun way. This option allows you to make shareable stickers, AR filters, and lenses which can be live for up to 110 days at a time.
Don’t Make Ads; Make TikToks
Now when you know about all the ads, it’s time to get straight down to business and help you how to actually make them. The best way is to follow a step-by-step approach, and here are the methods to start advertising on TikTok:
Set up your ad account
If you haven’t done it already, you need to sign up for an account to advertise. First, visit the TikTok ads home page and click on the ‘Create an Ad’ button. Fill out the necessary details about yourself, and then a TikTok representative will get back to you for additional support.
The activation usually takes about 48 hours, and once it’s done, the other process is quite simple.
Set up a TikTok campaign
After you get your TikTok advertising account, on the TikTok Business feature, you’ll find a tab where you can create an ad campaign. According to your goal, you can choose between five options: range, traffic, vows, conversion, and app installation.
Choose your objective
Determine what kind of message your campaign wants to send. The TikTok ads campaign has three objectives: Awareness, Consideration, and Conversion.
The first option can help you develop your brand awareness. Consideration is best for establishing your brand to encourage more users to seek information and drive tragedy to the brand. Conversion will help users take action towards your brand using advertisements.
Set your budget
Deciding your budget might be tricky if you are just getting started. We recommend setting your budget at the ad group level instead of the campaign level and selecting No Limit instead of Daily Budget.
Daily Budget or Lifetime Budget. The maximum amount can be set to be spent either daily or on an entire campaign. Keep in mind that TikTok advertising has a minimum budget requirement depending on your choice.
There are many other ways to optimize your budget, and the best way to learn them is to start using the platform. Once you find your way of connecting with the audience, you’ll be able to set your best method.
Pick an affiliate platform
TikTok also offers a feature for your ads to run on affiliate platforms, including News Republic, BuzzVideo, Vigo Video, TopBuzz, etc. With this tool, you can help your ad perform better.
Optimize the campaign
You know why it’s very beneficial to use ads on TikTok; however, it’s essential to optimize your ad to get good results. This reflects the key metrics you are hoping to achieve with your campaign. You must keep in mind the kind of audience you aim to reach and, above all, the language and formats you will use. With this setup, you’ll be able to achieve great results and raise your business to another level.
Design Your TikTok Ads
This is the part where you can let your imagination run loose. TikTok offers you awesome tools to help you design unique videos that will make your users interested in learning more about your brand.
Create with the vertical format in mind
You should be aware of TikTok because it’s a vertical platform in nature; to maximize the user and brand’s experience, you should keep in mind your video to fit with the ad specs. The best chance to have a positive performance is to keep videos within 9:16 format.
Start with a visual and effective hook
Unless your video catches the user’s attention, the chances are they are just going to swipe up to the next one. You can boost your engagement by making your video shocking, and eye-catching, and giving that little something to get their interest.
Select the music wisely
TikTok is a musical platform, and the music plays automatically when the sound is on. To make your videos more enjoyable and fun, try matching your video theme match with the music or sounds. You can seek popular songs or sounds on the GEO you make your advertisements on.
Make the videos short
Maybe one of the main reasons TikTok became so popular was its conciseness. People don’t want to watch a couple of minutes of videos to get a general idea. Keep the video short and as straight to the point as possible.
Ensure to include crucial information about the product or whatever you are advertising. We recommend keeping the length between 10 to 25.
Keep up with the trends
By adapting your video message to the current trend, like making trending music, effects, dance, or challenges, you can get the best chance of outperforming other assets. Check the latest trends the users are watching and the new hot challenges. Dive deeper into the platform to find out what the hot topic is at the moment and adapt your video to it.
Stick to your image
As we have mentioned earlier, the easiest way to keep the user’s attention and be recognized by them is to maintain your brand’s image in all the content you post. Stick your best marketing strategy with the color palette, tone, and communication.
Using traditional ads won’t give you the results you might be expecting. It would help if you dive deeper into your creativity by analyzing behaviors and thinking as a TikToker to be remarkable.
Wrapping up Our Guide
With that being said, it’s safe to say that TikTok has slowly but surely surpassed the major social media platforms. If you are still new to advertising on this platform, then our guide is everything you need to dive into and run ads on TikTok.
TikTok is an awesome way to reach a younger audience and boost your brand marketing. Suppose you are looking for an easy way to succeed, then it’s important to know what makes a successful campaign. Thanks to its comprehensive and easy-to-use interface, it’s not a surprise why it has become the most popular advertising place.
Some marketers might still be hesitant about advertising on TikTok due to the overwhelming popularity among the youngest. However, this viewpoint is extremely misguided and generally comes from the misunderstanding of the platform itself. You should limit your perspective to this kind of opinion and feel free to explore what the new era has to offer.
TikTok’s world domination has just begun, and it’s a great opportunity to reach a broader range of users worldwide and increase your brand exposure. Once you see how simple and effective it is, you can spot the difference. Keep in mind that sometimes success is business, it isn’t to play it safe; instead, play it smart!