How to Increase Social Media Engagement Organically
Many organizations and brands are finding it difficult to obtain the same level of organic reach and engagement as they did a few years ago. To help strengthen their social media strategy, social media networks are urging businesses to use paid ads and promotions.
This isn’t to say that you can’t use social media sites like Facebook, Twitter, TikTok, and Instagram. Know that there are additional proven tactics to look into to continue to improve your brand’s organic reach and engagement. To obtain the best possible results out of each social media network, learn everything there is to know about it and how to increase social media engagement organically.
Change takes time, just as it takes time for content to go viral. However, if you make good use of that time, you can build some of the most devoted clients your B2B business has ever seen. Stay tuned because, in this article, we’ll show you how to organically identify, engage, and develop your social media audience.
How to Increase Social Media Engagement Organically
Familiarize yourself with your target audience
Before implementing any form of recommended practice or campaign in your social media strategy, you must first complete this phase. You won’t know what channels your target audience uses, their interests, what websites they visit, and so on unless you know who they are. This knowledge will lead to the content that your audience enjoys, as well as the messaging that will motivate them to take action.
Concentrate your efforts in the right areas
Most businesses believe they need to be on every social media platform, from Facebook to Pinterest, but this isn’t always the case. Why waste energy if your target audience isn’t on every social media platform? It’s easier than you think to decide which network to concentrate on. Must Read: How to Manage Social Media for Small Businesses
Don’t be afraid to ask
Simply asking your audience for information is the best approach to obtaining reliable information about them. Use a poll, include it in an email, or call some of your most loyal customers to check how they’re doing. Ask them which social sites they use for professional and personal use while you’re catching up.
Twitter Chats aren’t the only option to ask new and existing followers questions; polls and questions can also be posted on Twitter, Facebook, and Instagram. You can also use LinkedIn polls to boost engagement. Whilst Pinterest doesn’t have a built-in polling option, you may still ask open-ended questions.
This format for your postings shows that you care about your readers’ thoughts and want to hear from them. Not only do questions and polls give your audience another way to interact with your material, but they also allow you to measure their interests, behaviors, and areas of interest. They also bring variation to a social media world that can be monotonous at times.
Use analytics tools to monitor the performance of your content
Use a social media analytics tool to learn more about your content and gain valuable insights. With such tools, you can track your reach and interaction across social media networks. With the help of the tool, you can track all of the important metrics, including reach, impressions, follower growth, and engagement rate.
What were the most popular content posts in terms of reach and engagement? Which ones didn’t make it? Do you see any patterns in your audience’s reactions to your content’s consistency?
If you have a blog, you should already be using share buttons. Many of these tools will show you who is sharing your content and, more importantly, where they are sharing it. Use these numbers to determine which platforms to concentrate on. Related: How to Write a Blog Post Fast
You may collect essential data about your social media activities with social media analytics tools. Examine your most popular content postings to see what components of your material were popular with your audience. In the future, you can utilize a similar strategy for your content posts.
Search for your competition
Facebook Demographic Insights and Twitter Analytics can help you determine which other brands your target audience is following on social media. It’s important to consider these brands as possible competitors if they’re similar to yours.
Instead of checking your entire audience on Twitter, you may check who your top followers’ connections are. None of the Pages found may be relevant to your sector, but if they happen to be, add them to your list of competitors.
Finally, have a look at your competition. What sites are others in your business using to advertise? You’re probably not supposed to be there if you don’t see them on the platform.
Find the best time to post
The easiest approach to ensure that your brand postings generate noise for people to hear is using platform analytics. Each social media outlet collects and shows information about your audience, such as timings of when they are most active and involved.
With this information, identifying the optimum time to publish content to your pages for maximum reach requires no guesswork. When you post when your fans are most likely to be on social media, you increase the likelihood that your material will appear first in their news feed, resulting in higher organic reach.
Work with influencers
One of the most efficient strategies to organically create an engaged social media audience is to partner with the proper industry influencers. Why? Because it is the purest kind of word-of-mouth advertising.
Your brand is now front-and-center for the influencer’s passionate, loyal, and engaged followers to discover. Social content providers with specific audiences can frequently provide more value to a brand in today’s digital age. On social media, these individuals have devoted and active groups of followers.
There is no one-size-fits-all solution for implementing this strategy, but almost any business may benefit from the correct planning and analysis. Read More: 8 Tips For Maximizing Social Media For Business Purposes
Algorithms should be your friends
Understanding social media algorithms is a never-ending game where the rules may change. Sure, reports show that organic reach is dwindling, but that doesn’t imply you should give up. Instead, perform your study to learn more about the types of content that each platform likes, and then utilize that knowledge to your advantage to increase your organic reach.
It’s worth noting, though, that not all content is created equal. Regardless of the platform or application, creativity is essential. We all know that video material is popular on social media, but that doesn’t mean you should make bad films just for the sake of it. You’ll need to create compelling material that keeps up with algorithm changes to improve your results.
Cross-promotion
Cross-posting is when you share identical posts throughout your social media networks without adapting them to individual platforms or users. The advantages are obvious: it speeds up and simplifies material sharing, requires no effort to keep all of your accounts active, and saves time. But there are plenty of other reasons to personalize your marketing messages for each social media network.
By distinguishing their user experience, target demographic, post length and style, and tone, each of the most successful social media sites has climbed above less effective ones. That implies your LinkedIn post shouldn’t sound exactly like your company’s most recent tweet.
While cross-posting and cross-promotion are similar, cross-promotion is the act of marketing the same overarching topic about your company or brand to best suit the audience and interface of each social media site.
When creating content for multiple social media sites, keep in mind a few things to avert cross-posting and adopt cross-promotion.
Demographics
Your brand’s LinkedIn account likely has fewer followers than its Facebook or Instagram accounts. This may seem insignificant, but the discrepancies highlight a key point: your following is not the same across platforms.
Each social media platform appeals to a distinct audience. Spend some time learning about the distinctions between the two. Let’s imagine you run a business that provides two-hour painting sessions for beginners. Facebook is extremely popular among adults aged 18 to 49, but its appeal to younger audiences is decreasing.
On the other hand, Instagram is significantly less popular among adults and slightly more popular among 13 to 17-year-olds than Facebook. While posting about wine and painting lessons on Instagram may still be worthwhile, it may be beneficial to include another post that advertises a birthday party activity oriented toward a younger audience. This is just one example of the impact demography can have on your social media strategy. Related: How to Grow Instagram Followers Organically
Graphics and Images
Social media technology is cutting-edge in that it allows you to publish graphics of various sizes. Many platforms include tools for optimizing photos for easy and beneficial viewing, but leaving it to chance isn’t the ideal method to create polished, professional content.
Each social networking platform has its standard image size, which varies significantly from platform to platform. Utilizing the same image for Twitter and LinkedIn might seem excellent in this case, but using the same image for Instagram will look less dynamic and interesting. Using the correct proportions for each platform when creating and publishing photos or graphics makes sure that your posts are displayed appropriately and look great on desktops and mobile apps.
Although resizing photos and graphic components may appear futile, social media users are quick to disregard pictures, graphics, and, most crucially, brands that interfere with the functioning or appearance of a news feed or dashboard.
Quality Over Quantity
As per Facebook average, Facebook users are exposed to around 1,500 stories daily. The news feed only shows roughly 300 of them – the most relatable ones– to increase engagement.
We can see that posting more isn’t the solution with this knowledge. Instead, we should concentrate on producing high-quality, relevant information. It’s literally quality over quantity in this case. More organic reach will be gained by posting fewer, higher-quality posts rather than flooding your page with just about anything you can find.
While there’s no hard and fast rule, the Buffer blog recommends posting twice a day. Keep in mind that your company is unique, so don’t be scared to try out new frequencies.
Organize Live Streaming Events
Live-streaming material might help you get more organic reach on social media. Live videos are an excellent approach to encourage real-time participation. Live videos are engaging and can significantly increase brand engagement.
The higher the level of engagement, the more people will see your material. Doing engaging live streams where you can compel your audience to respond and the remark is the secret to acing your social media organic approach.
There are numerous examples of businesses hosting a Facebook Live video feed that attracts around 31k viewers. Live streams are used by various brands to increase reach and engagement. Also Read: How to Grow Your Brand on Social Media
Encourage the Creation of User-Generated Content
User-generated content acts as a form of peer evaluation for your business. Furthermore, the more people that share your material, the better your chances of increasing your organic reach.
You can start using hashtags in your campaigns. Make a unique hashtag for your company. You can then request that your followers post content that showcases your company or products. In addition, the marketing hashtag must be included in the captions. Related: How Businesses Use Social Media for Marketing
Create reward-based UGC campaigns, where you can offer a gift or just add their material to your feed for content that features your brand or products. This will help your brand gain more social media exposure.
When user-generated content is in question, Starbucks is the clear winner in terms of engagement and virality. You can look at some of their content for inspiration.
Conclusion
Organic posts provide potential followers with a better idea of what your business is about and what kind of content they can expect from you. Users may see what others are saying about your business, which might help with word-of-mouth promotion. These new followers will also be able to share your organic content with their friends and family. We hope you found all of the suggestions in this post helpful and that you now understand how to increase social media engagement organically. We wish you the best of luck in building your audience and raising brand awareness in the future.
