How to Increase Brand Awareness on Social Media
A well-established brand is immediately recognizable and loved by its customers. The key to its success is customer recognition, which is very challenging to achieve these days with so much competition. For that reason, if you are a start-up or an already established business, it is essential to be recognized for the products or services you offer. Your popularity will significantly grow, and your brand will become a part of people’s lifestyles. Correspondingly, sales will increase, meaning that your company will have excellent brand awareness. If you are wondering how to increase brand awareness on social media, here we present you with some strategies you can implement to help you achieve it.
What is Brand Awareness?
Brand awareness is a term that explains to which extent the target audience recognizes the brand. The higher the degree of awareness is, the more the brand’s credibility increases. Such brands also enjoy a loyal customer base, lower price sensitivity, and popularity. Establishing excellent brand awareness is vital when marketing or promoting your company. This is because it plays a crucial role in making the customers comfortable when choosing the product or service.
Having this in mind, what is the most effective way to achieve it if not on social media? Social media has been here for a while, and nowadays, online shopping is becoming more and more common. In the digital era, millions of people are using smartphones to shop, work, connect with friends and families daily, and successful brands are often discussed on such platforms. Let’s get into more details on creating brand awareness on social media.
How to Increase Brand Awareness on Social Media
Establish your Audience
Before you begin, it is necessary to establish and know your audience. To know what appeals to your customers is of great significance in order to understand what they desire and what their needs and preferences are. Once that is established, you will know the most effective way to catch their attention and which marketing strategies to implement.
Additionally, it will be much easier to create a persona that will resonate the most with your customers after you develop your brand image. You also need to be up to date with all of the trending topics in your field and use relevant hashtags or actively create posts on social media to better understand what your audience engages in on social media.
Select the Best Social Media Platform
Nowadays, people use plenty of social media platforms, but keeping up with all of them is very difficult. Therefore, it is necessary to choose your main social media platform on which you will promote your brand to increase its awareness. To make a more informed decision, you need to determine which social media site your audience is spending the most time on. Even though it is possible to be active on many platforms, managing one to three platforms is the most convenient.
The social media platform you choose also determines the type of content you post. Twitter posts want informative tweets and messages, and LinkedIn takes a more professional approach, but Instagram relies on visually appealing and beautiful photos.
Create Quality Content
Valuable content gives your audience a sense of trust in your brand. In other words, if your content is informative, it will showcase your brand in a positive light and bring you a large and loyal customer base. However, to catch the audience’s attention, you need to develop something authentic that will stand out from the rest.
In addition, the content needs to be high-quality and related to your niche. Consistency is also the key to successful branding, so make sure that you make posts regularly. Equally important to mention is that visual content catches the eye, so determining the length of your post, image sizes, fonts and photos you will use, and the time when you will post are vital for social media marketing. There are also plenty of social media tools that you can get, making your work much more manageable.
Interact with your Audience
The best way to connect with your audience is to communicate with them on social media. This includes initiating conversations with the customers, asking them questions, and encouraging them to share your posts. A shared tweet, post, or video about your products and services can earn you more followers and increase your brand awareness significantly.
You can also read and respond to their comments to see what can be improved and show the customers that their experience is a priority for your brand. If your brand’s products and services are highly rated, the chances of getting more and more customers and gaining their trust are very high. If a customer leaves feedback or a comment on your platform, it is important to answer them quickly to show that you value your customer’s needs.
Connect with Influencers
Influencer marketing has become a standard for online brands for a reason. By collaborating with an influential person with a large following, your brand will get more promotion and reach a larger audience. The influencer will complement the products your brand offers and give the followers a review of what they can expect from it. Successful marketing can include offering bundle giveaways, sharing affiliate links, and creating content that works for your brand. Additionally, it is important to work with influencers who create content that can resonate with your audience and make sense of your brand. According to your needs, you can choose to collaborate with social media experts, bloggers, celebrities, YouTubers, or entrepreneurs.
Even though this might be obvious, advertising can help you reach your brand awareness goals much quicker. However, for your marketing to be successful, you can try different ways of advertisement, including social media posts, videos, display campaigns, etc. If your company has a higher budget, you can also hire a famous actor or a spokesperson that will talk about your brand and represent the company.
Moreover, you can add a sophisticated logo, get a specific mascot for which your brand will be recognized, or create an animated advertisement that is often very effective. However, advertisements shouldn’t be unrealistic, but they should explain what exactly the product or the service offers. This will build customers’ trust, especially when the products or services meet their expectations.
Provide Special Offers for Customers
A user-friendly site is always appreciated by customers, as they can have a convenient shopping experience. The site should be detailed and informative, contain all the necessary details about each product, and provide information about your company. Depending on the products and services the brand offers, you can include an ingredients list, materials, product variety, price, and other significant information. Having friendly customer service is also a bonus and special discounts during holidays. You can also include a money-back guarantee, which always gives the customers a sense of relief when they purchase a product for the first time.
Co-marketing is another great way to build up your brand awareness. By co-marketing, you will be able to reach another brand’s audience and show them what you offer on the market. However, the company has to be complementary to your brand. For instance, if you sell make-up products, you can partner with a makeup bag company, eyelashes brand, brushes brand, makeup app, or another brand with a similar niche. You can also create exclusive offers and discounts and giveaways for both of your audiences.
Think of a Catchy Slogan
You have probably heard about a slogan and immediately connect it with a brand. This is the simplest way to increase brand awareness. With that being said, the motto or slogan should represent your brand and explain how it differentiates from many others. It also needs to be catchy so that the customers can easily remember it. The slogan doesn’t have to be very long, as you can explain what your brand stands for in just a couple of words. You can also put an intriguing bio on your profile or use GIFs, which are often shared. Furthermore, you can add humor and optimize your profile to develop your social personality to be more recognizable to the audience.
Give your Brand a Personality
To stand out from many other brands, it is significant to sound as human as possible. Research shows that customers don’t like when a brand makes identical posts every day, includes the same links, and sounds like a bot. Instead, your brand should have a unique voice that will come through each post and attract people to interact with your brand.
Connecting with your audience personally is the right path for brand awareness. You also need to avoid getting after your competitors or discussing sensitive topics online. You can also start blogging and create articles that will help the audience stay up-to-date with emerging trends and share your post on your social media platform and even guest blog, which will help you increase your exposure on social media.
Track Your Performance
While we are on our article’s topic of how to increase brand awareness on social media, it is also significant to mention that tracking your social media performance will give you more insight into what approach of marketing works best for you and what doesn’t. Most of the social media platforms will give you engagement statistics but you can also use marketing tools and services to get even more details or to help you monitor your social media content easily.
Now that you are even more informed on how to increase brand awareness on social media, we would also like to suggest setting goals that you would like to achieve. This will help you determine which of your strategies are successful and give you the inspiration to put more effort in order to achieve your goals. One way to do that is by setting achievements around the number of followers and likes that you would like to get, what level of engagement your desire to gain, etc.
The Importance of Brand Awareness
Now that you are much more familiar with creating brand awareness on social media, you can continue to read more about why using social media is important. Brand awareness plays a huge role in the customer’s decisions when it comes to purchasing when they have so many options to select from. This means that the customers usually go for more popular brands, which is known in the marketing industry as ‘ brand equity.
Here are some of the positive sides of brand awareness:
Your brand is more likely to attract customers if your products and services are in demand. It is also known that customers tend to purchase more from brands they have heard of. Similarly, if you have a well-reputed brand, you will also get an advantage in distribution.
A bigger influence
The more well-known the brand is, the more influence it has on the market. Such influential brands can easily attract more customers and find strategic partnerships or collaborate with social media influencers.
Much higher profits
If you are a credible brand known for providing high-quality products or services, the customers are willing to pay more for them. This is because they know they can expect excellent value for their money. If your products are fantastic, the customers are also more likely to purchase from you.
Help you when introducing new products
If your brand is well-established, you can expand it by introducing a new line of products under the same name. This is easier for brands with better brand awareness since they are already recognized on the market.
When the market is flooded with so many options, customers base their decision on research and recommendations. Brand awareness will also help you build your customer’s trust and ensure that they will come back to purchase from you and, by doing so, impact your revenue.
This section concludes our article on how to increase brand awareness on social media. Brand awareness is very beneficial in promoting your brand and reaching a wider audience. Whether you are starting to build your brand or have already established a business, brand awareness is necessary for success. You can adopt a variety of strategies to increase awareness of your brand, depending on the products and services you offer and your needs and preferences. It’s also important to show your followers or customers that they can trust your brand. So when you start marketing on social media, you can expand your customer base and even get more sales.