How To Get More Engagement On Pinterest
Pinterest is a great place for sharing your content and promoting your brand. Millions of users are active on the platform, and you can find your potential customers on it. If your brand isn’t on Pinterest, you should consider making an account, as the platform has a lot to offer.
If you want to get the desired results, you will have to boost the engagement. But how to get more engagement on Pinterest? If you are new to the platform, you may find things challenging.
In this article, we will discuss some simple, yet effective ways of increasing engagement on Pinterest. After reading this article, you will know how to connect with your audience effectively and get results.
How To Get More Engagement On Pinterest
Post At The Right Time
Just like other social media platforms like Instagram and Facebook, some time windows offer better results on Pinterest. Posting at the wrong time can affect your engagement, but if you schedule your posts and take action at the right time, you can get amazing results. But what is the best time to post on Pinterest?
According to experts, Saturday is the best day of the week to post on Pinterest, and you can get better results by posting between 8-11 pm. Well, there are many other time windows that can offer results, but you don’t have to follow others blindly. You will have to keep experimenting with your posts.
If you analyze your performance from time to time, things will become easier. You should post at different times of the day for a few weeks and compare the performance of each post. You can stick to the time window that works best for you.
Many people underestimate the power of CTA (call-to-action), which is a big mistake. You can boost the performance of your posts by simply asking people to do something. According to a survey, Pins with a CTA experience an 80% better engagement, and you shouldn’t miss out on such opportunities.
Using CTAs is easy, and you will get better at it with time. You can simply ask people to like and share your posts. You can also ask them to pin your posts. Asking people to comment down their thoughts about something will also be a good idea. People often start or join a discussion with others in the comment section.
If you want to grow on the platform, you will have to post Pins consistently. You should know that the recommended minimum is 3 Pins per day, and the number can go as high as 30 Pins a day. Posting more than 30 Pins a day won’t be a good idea, as it won’t offer any additional benefits, and it will be a waste of time.
You shouldn’t overdo anything, as it won’t get you anywhere, and you should create a posting schedule. If you have a content calendar, you will have a hassle-free experience, and it will be easy for you to offer quality to your audience. You should post at different times of the day, as posting 30 Pins together won’t help in any way. Also, you should post content that people want to see.
Write Effective Pin Descriptions
An image may be enough to get the message out there, but this doesn’t mean descriptions aren’t important. Each of your Pins should have a description, and the length can be 100-200 characters. You don’t have to write 500 words, as nobody has time to read long pin descriptions. It should just give an overview of the product. It will help your audience get an idea about what they are going to see or read. You can also use relevant keywords in the description.
Post Visually Appealing Content
It’s important to know that engagement on Pinterest is largely dependent on the visual appeal of the content you post. If your posts look eye-catching and stand out in the crowd, you are likely to get good results. On the other hand, if the post doesn’t look good, people may not appreciate it even if it offers value.
Tall images usually stand out and perform better than wide images on Pinterest. Since boards scroll vertically, it’s easy to read text on tall images. This doesn’t mean you can’t post smaller photos; however, you will get better results if the majority of your photos are tall.
Interact With Your Audience
If you want to grow on a social media platform, you will have to get social. You will have to interact with your audience, and there are several ways of doing that. When someone comments on your post, you should give him a reply. If you don’t reply, people won’t like it, and they may not comment on your posts in the future. Starting a conversation in the comment section will prove beneficial, as other people may also join and become a part of the discussion.
You can also send a direct message to someone on Pinterest. If someone is trying to contact you, he should get a response from you. You can also send personalized coupons and gift cards to people, but you shouldn’t send them to random people who don’t even follow you, as it can affect your brand’s reputation. Moreover, you can thank someone for re-pinning one of your Pins, but you shouldn’t look desperate. Setting up group conversations can also be a good idea.
Create A Pinterest Ad
Like Facebook and Twitter, Pinterest has also launched an advertising program. If you have budget issues, you can start slow and take things to a large scale when you feel comfortable. The Pins that you want to promote will show up in search results like any other pin. However, they will have a ‘Promoted Pin’ tag, and people will be able to see it.
Monitor Your Growth
Some lucky people gain millions of followers in a single month. But not all people are lucky, and most of us have to work hard to grow. You will have to monitor your performance and growth from time to time. If a strategy is working for you, you can stick to it. But if things aren’t going your way, don’t be afraid to make changes to your existing strategy.
Well, these are the most effective ways that you can follow to get more engagement on Pinterest. If you follow all these tips and offer quality to your audience, you are likely to get the desired results. But if you compromise on the quality of your posts, things won’t go your way. Your audience will love you only if you offer value and don’t waste their time.
We hope you liked this article and understood how to get more engagement on Pinterest. We have shared valuable tips in this article, and all of them are easy to follow. Well, numbers don’t lie, and many surveys have proven the effectiveness of these tips. But you shouldn’t expect overnight results, as competition is high.
Every creator and business owner on the platform wants to grow, and you will have to make your way to the top, which can take time. If you stay consistent and keep offering quality to your audience, you will be able to grow fast.