How to Get Approved for Instagram Shopping
With the launch of Instagram Shopping, the application previously known solely for sharing pictures and creative videos has steadily evolved into a platform for creators and companies. With shopping, you can now increase your brand’s visibility and sales by presenting your products in places where people are actively connecting.
You may combine your product catalog with your Instagram profile via the Instagram Shop. As a result, you may directly market your products to Instagram users via posts, Stories, the Explore tab, and a specific Shop page on your profile. Instagram Shopping allows you to reach a larger audience and increase the visibility of your products through organic posts, stories, and online shopping.
Today we’ll discuss selling products on Instagram and how to get approved for Instagram Shopping. This is a must-have feature if you have a company that sells products, particularly in the fashion or beauty industry, and have an Instagram presence. We’ve put up a guide and set everything up to work great. So, let’s get started.
What is Instagram Shopping?
Instagram Shopping is a service that allows users to buy things directly from Instagram by tapping on photographs, videos, and Instagram Stories. Specific shopping tags emerge in the photo/video in reaction to the user’s touch. A user is taken to a page with the product’s price and a brief description by tapping on them. He can then go to the internet store to learn more about the goods and buy it. In a nutshell, shopping tags turn an Instagram account into a virtual display, allowing consumers to make purchases right from a brand’s Instagram account quickly and conveniently.
People can use the app to navigate your business profile, discover products, and make purchases in your stores or through the app’s checkout. An Instagram feature enables online store businesses to make their products more accessible to a larger audience. Furthermore, you can boost the visibility and brand awareness of your products with your posts, stories, and live shopping. Read more: How To Measure Brand Awareness
You can also tag the products in your photos just like you would a friend. This will add a small shopping bag icon to your picture. Users can then press the images to view the prices of the featured products and tap the product labels to explore product pages. You can tag up to five items per photo or twenty items per carousel. When you tag an image with your items, it will display in a unique shopping stream on your Instagram business page. Instagram Stories can also be used to sell your items.
Product stickers are only available to businesses in a limited number of countries. You may use the stickers with photographs, videos, highlights, and even swipe-ups if you live in one of these markets. Instagram Shop product pages include information that a consumer might want to know before ordering a product, such as:
- Product name
- Product picture
- Link to the website
- Related products
Bring your brand to Instagram
In the fast-paced e-Commerce market, tapping into Instagram Shopping is the next big thing. You can bring your products in front of a larger audience and spark purchases straight away, whether you are just starting or have been in the company for a while. Thanks to partners who will assist you from onboarding to a trouble-free selling experience, utilize the new social channel with ease.
How to Get Approved for Instagram Shopping
- Adhere to the policies. There are a number of them, including Facebook’s Terms of Service, Community Standards, Ads Policies, etc.
- Products that you will eventually add to your Facebook and Instagram shops must be ready for purchase on your site.
- Show your trustworthiness. Both your account and your merchandise must be genuine. If your account has a large following and a verification badge, your brand will likely be approved for Instagram Shopping more quickly.
- Provide your clients with precise price and product availability information and clarification on return policies.
Check whether you meet the Eligibility Requirements
Before beginning with an Instagram Shop, you must first fulfill all of Instagram’s requirements.
To begin, you cannot sell services through an Instagram Shop; only qualified physical goods are permitted. In addition, your company must follow Instagram’s commerce regulations. Your company must also be located in a country where the feature is available.
To utilize the Instagram Shop service, you must first ensure that you have the most recent version of the Instagram app. You should notice the following icons on shoppable posts: If you don’t see any Instagram Shop tags when using the app, go to your device’s settings and update it.
To begin an Instagram Shop, you must first create an Instagram business profile. Fortunately, converting your Instagram profile to a business profile takes a minute. You’ll also have access to additional business tools like Instagram Insights, Action Buttons, and Instagram advertisements.
Prepare your Site
It is pointless to get accepted for Instagram shopping unless you have prepared your website or a platform where you sell your products (Etsy, eBay, Amazon, etc.). It should appear genuine, and all products should have a name, code, price, and other parameters (size, color, weight, material, etc.).
Connect your Instagram and Facebook Business Pages
This is the next step: link your Instagram profile to a Facebook Business Page, or check to see if your two profiles are already linked. You will be redirected there if you have a Facebook app on your phone. If you use a browser, you will be prompted to enter your username and password to validate your account. After that, go to Facebook Settings and see if your Instagram account is connected to your page or not.
Create a Commerce Manager
As you may have guessed, to sell things on Instagram, you must first set up a shop on Facebook. Commerce Manager is installed within Facebook Business Manager, which you created in the previous stage. Go to your Business Manager, click on Commerce Manager in the Create & Manage area, and follow the steps to complete the tasks. You must validate your business by submitting your bank information, business address, and other critical business information.
Create a Catalog
Your Facebook Business Manager account is used to establish the Catalog. In the settings, select a Catalog Manager and, afterwards, in the top right corner, select the Create Catalog button. At this point, you must manually enter a list of all your products, inventories, and descriptions. You can also upload the products in bulk, for example, via a Google Spreadsheet. Another option is to import goods from the e-commerce platform automatically. However, if this is your first time adding products, we recommend manually refining your skills and avoiding making mistakes. Keep in mind that to set up an Instagram store, you must add at least 10 products.
Add a Shopping Category
It’s also one of the most important things to do on Facebook right now to eventually develop a shoppable Instagram account eventually. Instagram should notice that your company’s major activity is product sales. One example is the Shopping & Retail category.
Apply for an Instagram Shopping Account
After completing all of the processes, you’re ready to apply to sell products on Instagram. Go to Overview > Sales Channels > Manage > Business Assets > Instagram in the Commerce Manager that you are already familiar with.
Step by step, follow the instructions: add Instagram account > pick the Instagram account you want to set up for Instagram product tagging (here, you must select the Instagram account that is linked to your FB Business page), and so on. The final button you must click is Apply for review.
There is another way to join up for Instagram Shopping within your Instagram account. Go to Settings > Business > Instagram Shopping and follow the on-screen instructions. To start an Instagram shop, you must first link your Facebook Page and a Product Catalog. You will next be requested to submit your Catalog for review. Submit for Review: Click the Submit for Review button.
Preparing your Account for Review
After adding the product catalog to your Instagram profile, you may submit it for evaluation. You must complete the following steps for it to be successfully submitted:
- Proceed to the “Settings” section of your Instagram profile.
- Next, register for shopping and fill out the required details.
- Then, submit your account for review.
- Some businesses will receive a domain verification notification. If this is the case, you can finish the domain verification process and then resubmit your profile.
When you’ve finished all of the steps, all you have to do is wait for Instagram to respond.
How long will it take to get Instagram Shopping approved?
While your Instagram account is being reviewed for Instagram Shopping. The evaluation procedure can take several weeks. However, it may take longer depending on your profile and business size. In any case, you can check your profile to see how things are going: Go to ‘Settings,’ and check your approval status by clicking on ‘Business.’
You can also reach Facebook customer service if you have any further questions. As soon as you receive your account approval message, you may begin tagging your products in your posts and articles.
Three Important Advantages of Creating an Instagram Shop
As previously said, Instagram is quickly becoming an e-Commerce force. Some of the brands that started using Instagram Shop claim that their traffic increased by more than 25% when they launched the feature. Okay, so Instagram Shops work, but what gives them such clout? Here are three important reasons:
It makes Shopping more convenient for customers
There’s a lot of chatter on the internet. With so many businesses fighting for customers’ attention, it can be difficult to persuade them to stop what they’re doing on social media and visit your store. What is the solution? Instead than expecting people to come to you, take your store to them. An Instagram Shop reduces friction in the shopping process by allowing customers to explore your collection, check prices, and learn more about a certain product.
Plus, when they’re ready to buy, they can go directly to the product page on your website with a single tap. They can also save the product for later use by tapping the label symbol on a product page. Instagram’s new checkout function improves the purchasing experience even further. Shoppers may tap it to select from a variety of goods, sizes, and colors, and then pay – all without leaving Instagram.
After customers make their first purchase, their information (name, email, shipping address, and billing information) is retained in Facebook’s database, allowing you to send them processing and delivery reminders.
It enables you to promote the products directly
The app has always been an excellent platform for connecting with your target audience and deepening customer relationships. Instagram stifles businesses by only allowing them to have one paltry link on their profile. To this day, you cannot include clickable links in Instagram post descriptions.
Individual product promotion becomes incredibly difficult as a result of this. For example, if you promote a product in a post, your call-to-action must direct visitors to the link in your bio, which adds friction and reduces the conversion rate significantly.
Remember, you only get one link in your bio. Sure you can update each time you share a new post, but what about your previous posts that no longer have a link to your store? That’s why you’ll enter the Instagram Shop.
You may now incorporate product promos into your posts and Stories without reminding your followers to “Click the link in our bio!”. Also, you should check out our guide on growing Instagram followers organically.
Expose your products to customers who have a strong purchase intent
When you tag a product in a post, it will appear in Instagram’s new Shopping Explore tab.
You can get your products to appear in the Shopping Explore page by improving Instagram interaction through tactics such as hashtag optimization. Because these shopping posts are tailored and based on users’ interests and previous involvement, you’ll also present your products to your target market.
This is wonderful since people that visit the Shopping Explore tab have a high level of buyer intent. In other words, they are likely to purchase.
If you already have an online store, it’s simple to start using Instagram to grow your business. Social purchasing is expected to rise in the future, and Instagram provides a perfect platform for businesses to capitalize on this.
Getting your products to sell on social media networks can significantly enhance your sales for any online business. Knowing how to get approved for Instagram shopping quickly can be the most valuable advantage you’ve ever had.