How to Format a Blog Post

Dimitar Talevski October 12, 2021

Are you looking for an easy guide to learn how to format a blog post? The step-by-step guide on this page will teach you how to write a blog post format in 20 minutes with a passion for writing and basic computer skills.

After reading this article, you will have a beautiful blog post ready to share with the whole world. This article is made especially for beginners. I will show you each step by using plenty of tips to make your audience engaged.

What Is a Blog Post

A blog post is an effective lead generation tool. Blog posts connect you to your target audience. Another purpose of blog posts is to expand your traffic and to send quality leads to your website.

The more frequent and better your blog post is, the higher the chances for your website to get discovered and visited by your relevant audience. Add a good call to action (CTA) to your blog post, and it will convert your website traffic into high-quality leads. Blog posts also allow you to showcase your niche authority and build a brand.

Using your niche knowledge to create informative and engaging content builds trust with your relevant audience. Great blog posts make your business look more credible, which is especially important if your brand is relatively new and fairly unknown on the market.

How to Format a Blog Post Properly

How to Start Writing a Blog Post

One of the misconceptions when starting to write a blog post is that you need to be an excellent writer to be successful. Nothing could be further from the truth. Many people read blog sites to get a personal perspective on things, so most bloggers write in a very casual and conversational style. And because of the format, many successful writers will discuss various topics on the same blog.

As a result, you don’t need to be an expert on any of the topics you write about to have a successful blog. For example, visitors to our blog site don’t want to read a textbook from a scientist. People want to read the experiences of someone who has actually worked as a digital marketer, mistakes he made, further suggestions, and everything according to digital marketing.

There is just one requirement for your blog post to be successful: a passion for your topic. At its heart, blog writing is about sharing your expertise with the world. As long as you write about things you are genuinely interested in, your passion will shine through and keep your visitors interested.

How to Format a Blog Post Properly

I am not ashamed to admit that I made many mistakes when I was first learning how to write a blog post. You can benefit from many years of my experience so that you don’t repeat those same mistakes when you write your own blog post and format it properly. I created this free guide so that a complete beginner can learn how to format a blog post quickly and easily.


The headline, or title, of your blog posts, has to hook the attention of the potential readers. The audience may see it in their social media news feed or search results. Ensure you include the main keyword phrase that people could use when searching for the topic you are covering.


The first paragraph of the blog post will either keep people’s attention to read it or leave it. Make sure that it compels visitors to read the rest of your content. You should use your main keyword phrase at least once in the introduction for SEO purposes, of course, if you want to rank higher in the SERPs.

Main content

Your main content should please people who visit your blog post based on the headline. If you write content that does not meet the promises of your headline, people will start to identify your blog post as unfulfilling.


Visitors of your website will scan your blog post as opposed to reading it word for word. You should write headings that break your content into digestible sections. Make sure that those headings represent the content within them.

How to Start Writing a Blog Post

Bolded text

Using bold text in a few areas of your main content will help to highlight important points. Use it selectively. Otherwise, your entire sentences will seem bolded, thus taking away the ability to highlight key portions of the content.

Bulleted/numbered lists

While you don’t want your entire article filled with bullet points or numbers, those lists really help to separate out steps and tables with useful sentences.


Supplement the text part of your blog post with media like some related images and videos. That will help to break up your post and illustrate your key points better. The least you can do is to put a featured image on your page.

Add your post the main keyword phrase in the filename of the picture as well as the ALT tag. It helps with the search optimization of your blog post.


The conclusion is used to summarize the content you’ve written. The readers should understand which key points you’ve covered. If they didn’t, they probably would go back to see what they might have missed.

Call-to-action to keep your readers engaged

The last line of your blog content should be some form of a call-to-action. It can be as easy as asking readers to share their thoughts in the comments or to share the blog post on social media. 

If you wrote a blog post to promote a particular product or service, the call-to-action form should encourage your blog visitors to learn more about it.


Social networks are currently a very useful tool for promoting your blog posts. You can put them at the bottom of your content, at the top, or on the side, as a floating widget. You need to make sure to include those buttons in all your blog content, so people who visit it can simply share it on social networks.

Final Thoughts

Improving the format of your blog content can encourage your visitors to read more of your content and to stay longer on your blog. By using the above tips, you’ll increase the likelihood of your audience consuming the content you write and converting it into loyal readers!

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