How To Become A Content Strategist

Dimitar Talevski October 6, 2021

Would you enjoy planning and developing content for a company? If yes, you are likely to enjoy your career as a content strategist. But, how to become a content strategist? In this article, we will discuss how you can become a content strategist. We will talk about the skills that you will need, and we will also discuss the career path that you can follow. But before jumping into these sections, let’s discuss what a content strategist is.

What Is A Content Strategist

A content strategist is a professional who develops a content strategy based on the company’s or client’s goals and customer needs. The role can vary depending upon the company you work for and their needs. 

Some companies ask their content strategists to focus only on making effective strategies, and they have other team members for creating content. In some cases, they have to participate in the creation process directly and help other team members.

What Does A Content Strategist Do

If you are thinking of choosing it as a career, you should be clear about your duties. Let’s discuss what you will have to do on a regular basis. 

  • Plan and develop content strategies for your company 
  • Conduct research from time to time to understand current trends
  • Create a content calendar for your company
  • Create a plan to promote your content through multiple channels
  • Improve the existing content strategy of a company
  • Assign tasks to all team members

Well, these are some things that you will have to do on a regular basis; however, your role can vary depending upon the situation. In the next section of this article, we will talk about the skills that you will need to do better in the field. 

How To Become A Content Strategist? 7 Skills You Must Posses


A content strategist should be able to come up with effective strategies to help the company grow. To do the job, you must understand the company’s goals and current situation. You should be able to review the company’s existing strategy and conduct a SWOT analysis. You will also have to conduct surveys and interviews with internal staff members and the audience from time to time. 

Good Copywriting Skills

You can be good at planning and distributing content, but you won’t get the desired results if you can’t write good content. You may not have to write daily, but you will have to do it at some point, and you should be able to do it effectively. When we talk about content marketing, writing is an important part, and you should know how to edit content written by someone else. A content strategist should be able to determine what gets results. Related: How To Structure A Paragraph

Take-Charge Attitude (Leadership)

Your company’s content marketing success will depend on your efforts, and you will need a take-charge attitude to do the job. Other marketing team members will be there to support you, but you will be responsible for making all decisions. Also, you will have to manage your team and assign tasks to every member according to his expertise. If you are confident about your skills, you will be able to get the job done easily. 

What Is The Best Career Path To Become A Content Strategist?

Organizational Skills And Multitasking

You may have to work on multiple tasks together from time to time. In such a case, you will have to pay equal attention to all tasks, but you should also be clear about the priorities. If you are good at multitasking, you won’t face any issues. 

You will also have to manage content calendars for the company, and you will need good organizational skills to do this part effectively. You will have to monitor the progress of ongoing projects and add details about the upcoming projects to the calendar. If there are any errors in a project, you will have to fix them or assign the same task to a team member. 

Attention To Detail

Content strategists need to pay attention to every little detail to make the project flawless. They also have to keep the big picture in mind and improve the quality of the content. 

Ability To Handle Pressure

As discussed above, content strategists have to work on multiple tasks together at times. They don’t live a stress-free life, and they should know how to stay level-headed under pressure. They have to meet deadlines without compromising on quality, and they also have to handle a team. 

Analytical Skills

A content strategist should be able to spot patterns and analyze trends. You will have to find the best time to post on different social media platforms, including Facebook and Instagram. Trends and patterns will be different in all cases, and you will have to try out different combinations to find the best option. You will have to do the same for your blog posts, and you will also have to find the best word length in this case. Related: How to Convey Emotion in Writing

Well, these are the skills that you will need as a content strategist. If you possess all these skills, the path will be easy for you. However, if you don’t possess these skills, you should start working on them without wasting any time. Now, let’s talk about the career path that you can follow.

What Does A Content Strategist Do

What Is the Best Career Path to Become a Content Strategist

Well, there are many career paths that you can follow, as there are no fixed rules in this case. But it would be better if you have three to five years of experience in the marketing field. You can start your career as a content creator and gain one to three years of experience. After that, you can apply for a content editor job and gain some more experience as a professional. If you work as an SEO specialist for a few years, you can increase your chances of getting a job as a content strategist. Again, this is just an example, and you can choose any other path you like.

Now that you know how to become a content strategist, you can start your journey on the right note. You can focus on improving your skills and choose a path that leads to your destination. 


We hope you liked this article and understood how to become a content strategist. We have discussed everything in detail to help you achieve your goal. It’s a great career option, as a content strategist’s salary can vary from $50,000-$100,000. But you shouldn’t choose this career based on the salary, as you will have a lot on your plate, and you won’t be able to do the job if you don’t possess the required skills.

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