How To Add Google Analytics To Squarespace
Using Google Analytics, you can see how visitors use your website’s content. Improving user experience gives you the information to know what’s working and what isn’t on your site. Google Analytics monitors user activity, including bounce rate, page views per session, and time spent on a page. Using it, you can monitor the quality of your landing pages and the number of conversions they generate. Even if you are a casual user (like most Squarespace users), Google’s dashboard reports provide useful information.
To better manage the performance of your Squarespace website, you should consider adding Google Analytics. Making informed decisions to help improve traffic and keep track of other important metrics by adding Google Analytics to your site is possible. But, if you don’t know how to add google analytics to Squarespace, then don’t worry; we have covered everything regarding that!
Adding Google Analytics to your Squarespace website is as simple as following the instructions in this article. Google offers a free online course on Google Analytics if you’re interested in learning more.
How to Add Google Analytics to Squarespace
Create a Google Analytics Account
- Create an account with Google Analytics. If you use Gmail, you may already have a Google account, but you should create a separate one for your business. Your firstname.lastname@example.org address will suffice.
- Go to Google Analytics and enter your credentials. Go to www.google.com/analytics after creating your Google account. Sign up for a new Google Analytics account there.
- Choose a name for your account; we suggest using your company’s name.
- Please note the URL you’ll be using to monitor it. If you have multiple websites for your business, this is critical.
- You should enter your website’s URL here.
- Pick a topic like health and wellness, appearance, or fitness.
- Decide on a time zone to work with.
- The next step is to decide what information you’re comfortable sharing with Google. We believe that the more information they have, the better they can develop new reporting features.
- Accept the terms and conditions of their service.
- The page with your website tracking code can be found by going to this link. You’ll need to include this on every single page of your site. As a result, placing it in your website’s header is something we highly recommend.
- Your website must include this tracking code. You can send the snippet of code to your developer, and they can add it for you if you don’t feel comfortable doing so.
Connect Google Analytics to Squarespace
With your Google Analytics account and tracking ID, you’re ready to add this information to your Squarespace website.
To connect your Google Analytics account to your Squarespace website
- Open your Squarespace website editor by logging into your account.
- “Settings,” then “Advanced,” should be selected.
- “External API Keys” is the link.
- Copy the Google Analytics tracking ID and paste it into the “Google Analytics account number” text box on the next page.
- To proceed, click “Save” once more.
Congratulations! Your Squarespace website has been linked to your Google Analytics account. Keep in mind that the data may not appear in your Google Analytics account for 24 to 48 hours.
Confirm the connection from Google Analytics to Squarespace
You must also link your Google Analytics account correctly to your Squarespace website.
- Open your Squarespace website builder and begin editing.
- Log in to your Google Analytics account by opening a new browser window and visiting the Google Analytics website.
- Go to the left-side menu and select “Realtime.
“Right now” should show a minimum of “1” because you view your Squarespace website in another tab. According to Google Analytics, visitors to your site may not appear in the Google Analytics dashboard for 24 hours. Adding Google Analytics to Squarespace can be tricky, so if your website isn’t receiving any traffic after 24 hours, try the steps outlined in this article again.
Google Analytics vs. Squarespace Analytics
You can track all of your visitors using Squarespace’s website analytics. You don’t even need to leave the platform to see how your site is doing. It’s great to have analytics built into your site-building platform because your stats are available as soon as your site goes live to the public. Do keep this in mind. If you want to get through your Squarespace Analytics subscription, you’ll have to read the small print.
Although Google Analytics is not built into Squarespace, the two platforms can easily communicate! Despite its superior intelligence, Google will be unable to see anything that occurred on your site before installing its software. You should still set it up even if you’re not sure you’ll ever need their services. You can quietly collect the data in the background until you decide you do. Signing up is free, too! Google Analytics’ basic free tier provides enough information for most small businesses to track and improve their website’s usability.
Benefits of Using Google Analytics
Improved customer journey tracking
Google Analytics has undergone a major overhaul, not just in the user interface. Everything about it has shifted. As a result, there is less emphasis on metrics that can be easily broken down by platform or device (such as sessions). The focus has shifted to users and their interactions, which are now only recorded as events.
Using a single set of metrics and dimensions for web and app data, you can now perform more intelligent aggregate analysis with this new user-focused and event-driven data model. Users can visit your website on their mobile device, return to it on their desktop computer, and then use your app to download, register, or purchase something from it. Tracking and stitching together user journeys has never been easier with Google Analytics.
It is free
Although the adage “nothing in life is free” is often used, that is not the case with Google Analytics. Google will not charge you anything if you use this product. In addition, it provides you with vital data, numbers, and statistics to assist you in optimizing the performance of your website.
Other web analytics tools are also available; some are free for a short time before charging a monthly fee; others charge only once. Google Analytics offers more data analysis options, was created by the most popular search engine, and is free. Although all can provide you with useful information about the performance of your website, not all of them can.
Identifying the reasons for website abandonment
Bounce Rate measures how many clients visit one page of your website before leaving. This is a critical metric because it indicates that while people visit your website, they are not finding the information they are looking for. It would help if you took immediate action to determine what is causing the high bounce rate to lower it as much as possible.
If your bounce rate is increased, it could be because your website is difficult to use or because your landing page (typically your home page) does not entice visitors to explore the rest of your site. You can lower your website’s bounce rate by using the detailed bounce rate report.
It helps you track conversions
Visitors to various websites will be prompted to take different actions depending on the website in question. You can track your website’s most important actions in Google Analytics, such as filling out a form, subscribing to your email list, or purchasing. This data is the most important indicator of whether or not your website is fulfilling its primary purpose for most websites. Google Analytics can assist you in determining what’s working on your website and why.
Tracking website traffic
The service tracks all visitors to your website. With this feature, you can see who is visiting your site and what they are looking at. An evaluation of the program’s effectiveness will include analyzing the monitoring data.
Google Analytics is a great tool for finding out how many people are visiting your site and creating reports on the specific data you’re interested in. You can set up different periods for creating reports to get the most accurate traffic data.
The bounce rate data provided by GA is useful. Data on a website’s bounce rate is collected when users only visit one page and exit the site. So, your website does not have data that the user finds interesting. It is, therefore, possible to produce high-quality content that encourages the user to stay on the website by using bounce rate data.
Some Drawbacks of Google Analytics
Big picture marketing reports
Google Analytics dashboards aren’t the best for creating marketing reports. Inexperienced college students or customers may find it difficult to understand. It raises a lot of questions beyond most people’s abilities. Additionally, the tool is unable to display touchpoints outside of the website.
Performance of email campaigns and ad platform spending are just a couple of examples. Now that you’ve learned the advantages and disadvantages of Google Analytics, let’s compare it to the Google search console.
Not entirely independent
However, Google’s Analytics tool is arguably the most reliable and accurate, but it is still technically Google reporting on Google’s performance, making it not entirely independent of Google’s reporting. If you look at organic traffic in the Acquisition reports, you’ll see how many people were referred to your site by Google search results. Even if this doesn’t always produce gleaming gold results, the validity of its assertions is in doubt. Read more: How to Get Organic Traffic on YouTube
Questions about the reliability
Google Analytics collects most data, but there may be inconsistencies. It is impossible to remove spam and bot traffic from the data because it is often reported as a referral, which cannot be removed, skewing the data and making it unreliable. Other than that, it’s not completely independent because it is reporting on the performance of Google. The validity of acquisition reports or reports on how well Google search engines drove users to the site is doubtful.
Benefits of Squarespace
Squarespace offers free webinars to help you hone your Squarespace skills and an extensive help page with guides, videos, and articles. You can also use the community forums to get answers to specific questions. If you still need help, Squarespace offers live chat and email support 24 hours a day, seven days a week.
Wide variety of templates
Using Squarespace’s many professional-looking templates will save you both time and effort. Templates give you a professional, functional appearance without hiring a designer.
Easy to edit
A website isn’t a long-term investment in the form of a marble temple. It’s dynamic and ever-evolving, like life itself. Editing will be necessary regularly after it’s completed. To keep up with demand, you may need to change prices, and wording, or even add new products and blog posts.
Make changes to Squarespace without having to be a web developer or designer. We call this a user-friendly backend. It’s more cost-effective and convenient to manage your website because you don’t have to pay someone else and wait for changes.
There is no place to prevent this from happening, no matter how many changes you make to the site’s design and layout. In today’s world, responsive websites are essential.
Easy for search engine optimization
If you’re looking to optimize your website and its content for search engines, Squarespace is a better option than most other platforms. An XML sitemap is created for your site, and you can submit it to Google Search Console using the Google Search Console tool. You can also integrate Google Analytics. Squarespace Analytics, the company’s in-house analytics program, is another option. Related: How To Optimize For Near Me Searches
Squarespace’s portfolio features make it simple to showcase your professional work online. Galleries can be customized to show off your work to its full potential. You can securely share content with specific clients using the password-protected gallery option.
Data analytics can help you increase traffic to your website and deepen the engagement of your website’s visitors if you follow the steps outlined above. Increasing your website’s return on investment is easy when using Google Analytics in Squarespace.
When it comes to your website’s specific goals, you’ll quickly discover what works and what doesn’t. In the end, we hope that now you know how to add google analytics to Squarespace.