How Do Responsive Display Ads Use Automation
If you are in a training program that can provide you with a certificate from Google regarding display ads, the first question they will ask you is how do responsive display ads use automation?
We did our research, and we will give you short and a little more detailed answers with additional information about display ads. Once you start searching online for the correct answer to how do responsive display ads use automation, it can become too confusing and overwhelming. Still, luckily you found our informative article in which we clear things and explain the benefits of better understanding the whole usage of automation. If you want to be an expert in providing services to your client or company, you have to understand the question first before getting to the answer.
In our article, we will dig a little deeper before answering the questions so the readers can get a short sentence and understand the concept behind the answer.
When you produce a responsive display ad by uploading various assets into Google Ads, the employees at Google implement a learning model that decides the most fantastic blend of holding for each slot in the ad. They do that based on the constructed projections from your performance record.
Responsive Display Ads
RDA or Responsive Display Ads have started as just web-based ads, but with the addition of automation, they can resize and fit your screen. That can help people who want not only to change the size but also the elements found in the ad.
The RDAs are the newest and most innovative form of advertisements that can be found on websites and also apps. The assets that appear in the ad space can be manipulated to perfectly fit the user’s needs. The ads use machine learning, so the process of streamlining can deliver high-converting ads. They are designed to fit the specific demographics better and more precisely.
Google Ads uses assets that are provided by the advertisers while creating their marketing plans and campaigns.
The number of brands that are using responsive display ads is growing more and more each day, and it goes without saying that they are capturing the attention of a lot more potential customers.
This type of advertisement is highly advanced because they reach out to consumers with messages that are relevant, timely, and easily visible on the screen. The best part of all is that advertisers can run multiple variations of the same ad in one digital marketing campaign. Related: How to Measure ROI in Digital Marketing
Features
The Google responsive display ads have helped small and medium-sized businesses by providing resources within a limited time. This new type of advertisement is an easy and convenient way to reach out to customers across the whole Google Display Network.
The RDAs are an innovative way of advertising that can change their size and shape according to the device that is viewed on. That means that the size will automatically fit the dimensions of your computer, laptop, tablet, phone, etc. This brings a lot of convenience for people who are viewing the ad.
That is not all. The Responsive Display Ads save people valuable time by stepping aside and letting Google automatically test the combinations of different headlines, images, videos, and descriptions. Hence, the display shows the best combination. Testing different headlines, images, and logos for a display ad using one campaign are pretty remarkable.
For this feature to work, the advertisers may create and upload several elements such as:
Add headline
Since this is the first line that the audience has to see, it must be eye-catching. These ads allow five variations of each type for maximizing the responses to the ad. There are two types of headlines that Google allows for usage, and they are:
- Short headline- It has 30 or fewer characters and occupies only the first line of the advertisement
- Long headline- It has 90 or fewer characters and can occupy the three lines of the advertisement
Add description
This section is where you need to be specific and shine while capturing the essence of your business, or in other words, tell what your business has to offer. Just like the headline, you can create even five variations of the description line. The description should be no more than 90 characters. A friendly tip from us is to implement the call to action in this space since that is what the best practices do.
Name of the business
This is where you put the name of the business, of course. You only have two options in this section, and that is whether you like to display your business name or the name of your brand. Capitalizing can be key here for catching the eye of the viewers.
Images and logos
The most eye-catching section in every advertisement and the thing that takes the most significant portion on display in the picture. Make sure to choose a picture with a solid visual focus and avoid images that have texts on them. Since we mentioned that the Responsive Display Ads automatically adjust based on the screen that they are being viewed, keep that in mind and choose a picture that can be displayed correctly on all devices. You can do that by sticking to these image sizes:
- 300 x 250 pixels
- 728 x 90 pixels
- 160 x 600 pixels
- 320 x 50 pixels
- 300 x 600 pixels
The image size can be resized by Google Ads automatically because they allow 95 % available placements.
Video
One of the most engaging content available for an online advertisement is the video. The video ads can significantly impact in just a couple of seconds and capture a vast audience. The video upload is up to you, but we definitely recommend it. Seeing a Responsive Display Ad would be much more fulfilled with a video than just the usual image-based ad. The video needs to be uploaded to Youtube first before being used in a Google Ad. The upload is straightforward. You just copy the link from Youtube and paste it into the video link box.
Benefits of Using Responsive Display Ads
This new advertising model was introduced by Google and is more interactive and dynamic than traditional display ads. Responsive Display Ads are easy to use and require no technical skills. The usage of RDAs can produce a highly flexible advertisement by giving you the ability to reach out to a much larger audience. The machine learning models from Google automatically conduct the headlines that are most likely to work best, which increases the effectiveness of the message that the brand is trying to advertise.
Using Responsive Display Ads for a digital marketing campaign can bring benefits such as:
Wider reach
By letting Google and its machine learning models determine what will work better, the ads are produced and have room for flexibility since they are very adaptable. The message that your brand is trying to send from different placements and environments will stay intact.
The ads are displayed to as many placements as possible and are showing up in locations that you didn’t know were relevant or, as a matter of fact, didn’t know existed. The advertisement can show up as a text ad, banner, or video, all in one campaign. Also Read: How to Grow Your Brand on Social Media
Saves you time
Instead of hand-picking details or manually creating ads based on the size or placement, Google generates the ads automatically by the combination of elements that you provided. For example, instead of manually creating five ads simply because you want to test five headlines with RDAs, you only need to create the ad only once.
If you think about it, the five headlines with five descriptions are equivalent to 25 creatives, but now you can achieve all that by creating one. If we are considering one ad placement, what if you want to utilize a variety of placements with different images? Responsive Display Ads can save you a lot of time.
Better rates
Compared to the standard display ads that have a track record of not being engaging, The Responsive Display Ads can help get a higher conversion rate. The machine-learning capacity of the RDAs can test variations and evaluate them, resulting in better click-through rates. This eliminates the need for you to analyze the performance of each variation every single day. Google Ads does it independently, and they do it without prompting. The job will be done while you are busy with your daily schedule.
Get more leads
More leads mean better conversation rates. By allowing Google to monitor the conversations, it can actually track how many you have actually received. Afterward, you can adjust the functions of the ad based on your goals, like sign-ups and purchases. The display ads will provide better results and are going to pop up more often. In conclusion, you will get more leads without any additional payment.
Improve mobile viewing
As we mentioned, the design of Responsive Display Ads can adjust to different screen sizes. Since everyone is spending a lot of time on their phone in this modern-day age, the ad will reach a larger audience and will appear on longer or shooter pages. Having your company’s goal in mind, Google will decide on the layer. This will provide better results for viewers who are using a mobile device. After all, mobile traffic is the future of advertising.
Allows monitoring of performance for every element
Whenever it’s the headline, description, or image, the performance should be more prominent in one element. Google Ads monitors each of their performance and gives a ranking. The ranking can be learning (when the asset is still being evaluated and tested), low, good, and best.
Dynamic remarketing
Remarketing is very important for advertising, and the conversation rates when using remarketing campaigns are always higher. Google Ads allows two types of remarketing and one of which is Dynamic Remarketing Ads. The RDAs can be used on Dynamic Remarketing when you upload your information. In other words, you can test the headlines, images, descriptions, and even different products for your remarketing campaigns. This will improve your whole strategy for advertisement.
How Do Responsive Display Ads Use Automation
If you are searching for an on-point answer to the question of how do responsive display ads use automation, here it comes. Responsive Display Ads are taking advantage of machine learning since everything is powered by it in the online market. The whole Google Display Network GDN is a network for advertising that allows their fellow advertisers to show their ads on partner sites. The Google products can be found on Youtube, Gmail, and some publishing websites that have partnered with Google. Powered by machine learning, the RDAs are not created for targeting a specific base like Facebook or Twitter. Still, instead, it analyzes and predicts the performance on previous data like the ad’s content, who is targeting, and more.
On the contrary to people who tend to be biased, the AI analyzes the performance of the ads themselves, together with the performance of every individual element in it. Afterward, it combines the best elements that can target a particular audience and creates a final ad that will be most likely accepted based on clicks and conversions.
It is a complicated process, so Google’s Display Ad Network has an automated system and can transfer budgets based on predictions and performance of each impression.
Conclusion
Now that you understand what Responsive Display Ads are, why, and how they are used, you can understand the usage of automation in them. The long answer with the straight-up facts is basically our whole article. However, if you are still looking for a short conclusion, here it is: Responsive Display Ads engage a machine learning model to divide optimal assets for every slot in the advertisement by using predictions established on the performance history of the advertiser.
Responsive Display Ads, with their catchy and attractive visual elements and better engagement, can help with everyone’s advertising needs. The RDAs are an excellent choice for brands that are eager for an interactive design that can adjust according to the viewers’ screen. They also provide different variations to test your ad and see which performs best. More CTRs will generate more leads. The RDAs work well across all devices and are the best marketing strategy in today’s digital age.
