How To Grow Instagram Followers Organically

Dimitar Talevski October 21, 2021

These days, most business owners promote their brands on social media platforms, and Instagram is one of the most popular options. There are over 1 billion active users on Instagram, and it has a lot to offer to business owners. 

You can promote your products/services by creating content related to them. To get the desired results, you will have to gain followers. But how to grow Instagram followers organically? 

In this article, we will discuss some valuable tips that will help you grow your follower base. All these tips are tried and tested, so you can try them without having any second thoughts.

Grow Instagram Followers Organically

How To Grow Instagram Followers Organically

Define Your Target Audience

Before creating content, you should think about your target audience. You will have to target your audience based on factors such as age, gender, interests, location, and monthly income. Once you are clear about your target audience, you will be able to create quality content for them. 

You should post content that people want to see, and you can never do it without targeting your audience. Supplement companies always target athletes and fitness enthusiasts, and they get results. But what if they target people who have never worked out in their life? They won’t get good results in such a case. If you pay attention to such little details, you will grow fast. 

Post Consistently 

If you want to grow, you will have to post consistently. Posting 2-3 times a day will be a good idea. People often overdo things and end up paying the price. Your followers will get frustrated if your posts are everywhere in their feed. They may unfollow you in such a case, which is something you wouldn’t want. On the other hand, if you post 2-3 times every day, your followers will stay engaged, and they won’t forget who you are. 

Well, consistency is an important factor to consider, but you shouldn’t compromise on the quality of your posts. If you post three posts a day, all of them should offer quality. You can schedule your posts in advance to have a hassle-free experience and maintain your brand’s quality standards. Related: How to Grow Your Brand on Social Media

Use Relevant Hashtags

Everyone knows how helpful hashtags can be, but not everyone knows how to use them effectively. You can use hashtags in all your posts, but they should be relevant. If you are posting a picture of a pair of shoes, there is no point in using hashtags related to cooking or singing. Even if a hashtag is trending, you should use it if it’s not related to your post. 

Using trending hashtags related to your posts can do wonders for you, as they will make your posts discoverable. But you should know that competition is high for trending keywords, and you may not get the desired results every time you use them. The best option is to use popular and low-volume tags together, as you will get something out of all your posts in this case.

Use Relevant Hashtags - Grow Instagram Followers Organically

Post Engaging Content

What if your followers help you gain more followers? You can ask people to share your posts, but it won’t be the best approach. If you post engaging content, people may share it with their friends, and you will get more impressions in such a case. They may also tag their friends in the comment section, and it will prove beneficial for you. 

People may not like it if you promote your products all the time. If you post content that people can relate to, you will get good results. You can also share memes from time to time. 

Know The Value Of Cross-Promotion

If you have a reliable follower base on other social media platforms, you can share your Instagram account details on them. You can also share the screenshots of your Instagram posts to encourage people to check out your account. In the same way, you can promote your other accounts on Instagram. 

Post Stories

Posting stories can be a good option for every business owner. To begin with, stories disappear automatically after 24 hours, so there is no need to put in a lot of effort in creating them. All your posts should look professional; however, you can keep things casual while posting stories. Also, your stories will stay on the top bar of the homepage of your followers for 24 hours unless they open it. You can also add your posts to a story, as it’s a great way of promoting them. Related: Best Ways to Increase Reach on Instagram

Organize Giveaway Contests 

Who wouldn’t want to follow you if you organize giveaway contests from time to time? Well, the best thing about giveaway contests is that you can select the prize that you like. If you don’t have a flexible budget, you can provide your own products/services to winners. Moreover, you will get the chance to set the rules of the contest. 

If you keep the rules simple and easy to follow, more people will participate. You can ask participants to share your post and tag three friends in the comment section. This way, you can reach out to a large number of people in a short period. 

You can also provide social-only discounts to encourage people to follow you. This is a great approach, as it will boost your followers and sales at the same time. 

Well, these are the most effective ways that you can follow to gain followers on Instagram. All these tips are equally effective and helpful, and you can try them all together. You should also fill out your profile carefully, as people should know who they are following. Nobody would want to follow an account with no profile picture. 


We hope you liked this article and understood how to grow Instagram followers organically. If you have read this article carefully, the journey is going to be smooth for you. But you shouldn’t expect overnight results, and you should keep your goals realistic. If you set unrealistic goals, you are likely to get disappointed after seeing the results, and you will feel demotivated in such a case. 

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