📝 Job Description
We are seeking an experienced and knowledgeable SEO keyword research expert to join our marketing team. The ideal candidate will have a deep understanding of search engine optimization best practices, keyword research methodologies, and tools. As an SEO keyword research expert, you will play a crucial role in identifying and analyzing relevant keywords, topics, and trends to develop data-driven content strategies that drive organic traffic and improve search engine rankings.
- Conduct comprehensive keyword research using industry-standard tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) to identify relevant keywords, long-tail phrases, and search trends for our target audience and industry.
- Analyze competitor keyword strategies, identify content gaps, and make recommendations for improving our organic search presence.
- Collaborate with the content and marketing teams to develop data-driven content strategies that incorporate target keywords and drive organic traffic growth.
- Monitor and analyze keyword performance using SEO analytics tools (e.g., Google Analytics, Google Search Console) and provide insights for content optimization.
- Stay up-to-date with the latest SEO trends, techniques, and algorithm updates, and adjust keyword strategies accordingly.
- Develop and maintain a keyword research process that ensures consistent and reliable keyword data.
- Conduct regular audits of our website and content to identify opportunities for keyword optimization and improvement.
- Provide training and guidance to team members on keyword research methodologies and best practices.
- A minimum of 1 year of proven experience in SEO keyword research, preferably within the target industry.
- Expertise in using keyword research tools, such as SEMrush, Ahrefs, Google Keyword Planner, and others.
- Strong understanding of SEO principles, on-page optimization techniques, and search engine algorithms.
- Proficiency in using SEO analytics tools, such as Google Analytics and Google Search Console.
- Ability to analyze and interpret keyword data, draw insights, and make data-driven recommendations.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Strong attention to detail and commitment to delivering high-quality work.
Note: Only applicants who meet the above requirements and demonstrate keyword research expertise will be considered for the role.